France Télévisions will launch at the beginning of February an ephemeral channel on TNT, to support culture particularly penalized by the Covid-19 crisis, which will be broadcast until the reopening of cultural places, the public group announced in a press release on Friday.
Called “Culturebox” (thus taking the name of the site bringing together the cultural content of France Télévisions), this free channel will be accessible on “all screens, in particular on the TNT package”.
It will offer concerts, shows and other festival recordings, including new shows, as well as a daily meeting with guests from the world of culture, and reruns of programs produced by the public group.
“We have decided to launch a channel to support culture, reconnect artists with their audience and give maximum exposure to all the arts in these times when concert halls are closed,” explained France Télévisions CEO Delphine Ernotte, in an interview with Le Figaro, adding that the project had been set up with the double support of the Minister of Culture Roselyne Bachelot and the president of the CSA Roch-Olivier Maistre, without whom “the launch of this channel in record time would never have been possible “.
Concretely, “the channel will be ephemeral and will stop when theaters reopen. It will be available in TNT, I hope on channel 19 released following the shutdown of France Ô (the ultramarine channel which has stopped broadcasting last year, thus freeing up a frequency on TNT, editor’s note), as well as on our France.tv platform. I also intend to ask telecom operators to offer it on their boxes, so that it is accessible to all French people “, the leader said on a daily basis.
The creation of this channel represents a significant budgetary effort, in a group engaged in a plan of economy and whose public credits were planed. “This channel will have an estimated cost of 5 million euros, which France Télévisions will fully cover. We will therefore not ask for additional money from the State”, and it will operate without advertising (but with possible sponsorships) , said Delphine Ernotte to Le Figaro.