French Cassettes releases music video for 'White Noise'

2024-03-23 01:54:47

French Cassettes, an indie pop band based in San Francisco, California, has released the music video for their new single ‘White Noise’, released on March 20th on Tender Loving Empire Records!

The director is Syra McCarthy.

A song included in the new album “Benzene” released on 6/7.

This band is unusually good at incorporating multiple elements into one song, from the easy-to-understand groupings of Sunshine Pop, C86, and Elephant 6, to indie pop that uses all kinds of guitars since then. I’m looking forward to the album.

“The original title for the demo of this song was “Bruce” because I thought I was writing a Springsteen song. My goal starting out was to not overthink it and just make a straightforward rock song, but that didn’t last very long and next thing I knew I was listening to three guitar tracks playing lead lines at the same time thinking ‘what have I done’. Instead of reeling it back in I decided to just lean into it and when I found myself playing with an electronic drum pad I knew I was past the point of no return. I’ve always liked when songs use weaving guitar lines in place of fully strummed chords so I used that idea for the choruses and ended up with something that was either pretty sounding or just chaotic. That in mind I thought it would be neat to use the second verse as a sort of anchor for all that guitar movement by telling a short anecdote about someone leaving somebody an anonymous wordless voicemail, but being exposed by the background noises.” – Scott Huerta

The original title of the demo for this song was ‘Bruce’. Because I thought I was writing a Springsteen song. At first, I didn’t think too much about it and just wanted to make a straight rock song, but that didn’t last long and I found myself listening to three guitar tracks playing the lead line at the same time. I thought, “What have I done?” And when I found myself playing with electronic drum pads, I knew there was no going back. I’ve always liked songs with weaving guitar lines instead of full-blown chords, so I used that idea for the chorus. So, in the second verse, I thought it would be a good idea to use this as an anchor for the guitar movement by telling a short anecdote about someone leaving someone an anonymous voicemail, only to be discovered by the background noise. is. – Scott Huerta

Benzene
French Cassettes
Tender Loving Empire