French Government’s Draft Decree on ‘Shrinkflation’ Labeling: What Retailers Need to Know

2023-12-31 09:59:51

The government has produced a draft decree, sent to the European Commission for validation, with the objective of entry into force next spring. The draft order provides that the distributor indicates on the packaging or on a label placed next to the draft the weight reduction and the price difference. This will have to be done.”in a visible and readable manner“, with characters of the same size as the product price indication. All stores with a sales area greater than 400 square meters will be affected and sanctions may range from a fine of 3,000 to 15,000 euros. Oblige distributors to warn customers of this practice of “shrinkflation” is the quickest way to inform consumers, estimates the French Ministry of Finance. The French government would ultimately like to force producers to put in place such warnings.

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