A sponsorship agreement between Porsche Motorsport North America and DSV, a global transport and logistics provider, will see DSV branding featured prominently in the Porsche Carrera Cup North America paddock beginning in the 2026 season, Porsche Newsroom USA announced on March 3, 2026.
The partnership aims to streamline logistics for the racing series, according to the Porsche press release. DSV will be responsible for the transportation of race cars, equipment and personnel to and from event locations throughout North America. The agreement builds on Porsche’s existing logistical network and seeks to enhance operational efficiency.
The announcement follows Pirelli being named the official tire supplier for the Porsche Carrera Cup North America on February 12, 2026. The Porsche 911 Cup cars will race on Pirelli P Zero tires.
Porsche Experience Center Atlanta has welcomed one million guests, the company announced on March 3, 2026, marking a significant milestone for the two Porsche Experience Centers in North America. The centers offer driving experiences and corporate events.
Porsche Cars North America currently has eight marketing positions open in Atlanta, Georgia, including roles for a Dealer Marketing Specialist, Marketing Communications Manager, and Motorsports and Driving Programs Manager, according to a LinkedIn search conducted on March 9, 2026. These positions are actively hiring.
In November 2025, the Brand Innovators Marketing Innovation Summit, hosted by Porsche at the Porsche Experience Center in Atlanta, brought together marketing leaders to discuss the future of the industry. Speakers included Dawn Erksa, VP of Integrated Marketing and Innovation at GoTo Foods, and Abbi McCollum, Vice President of Digital Content Strategy at HGTV, Food Network, TLC, OWN, Discovery+, and Warner Brothers Discovery. The summit focused on themes of disruption, agility, and impact in modern marketing.
Porsche received two 2026 MotorWeek Drivers’ Choice Awards on February 6, 2026, recognizing the 911 GTS and Taycan for their performance. Universal Technical Institute also celebrated the graduation of its 100th class from Porsche’s Technology Apprentice Program on February 5, 2026, highlighting Porsche’s commitment to technical education.
