2023-07-18 20:03:47
SÃO PAULO – After the great success of last weekend, Nissan has extended the exhibition of the “most Japanese” Frontier in Brazil at Japan House São Paulo from today until next Sunday, July 23rd. The work of art on wheels is the result of the 3rd edition of the Nissan Academic Design Contest, which honors the 115 years of Japanese immigration and challenged university students from all over Brazil to celebrate Japanese culture using a Frontier pickup as a “canvas”.
From “paper” to the real world, a real Nissan Frontier was transformed following the champion project, created by Eric Laureado Belfort Wolter, an Industrial Design student at the Federal University of Rio de Janeiro (UFRJ).
The student project uses various icons of Japanese culture in a contemporary style and associated with the famous painting “The Great Wave”, by Japanese artist Katsushika Hokusai, which represents the arrival of immigrants from Japan to Brazil. The transformation was supported by designers from the Nissan Latin America Design Studio, located in São Paulo.
Visitors who pass through the Sotodoma space at Japan House São Paulo will be able to check out all the details of the project.
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About Japan House São Paulo (JHSP)
Japan House is an international initiative with the purpose of expanding knowledge about current Japanese culture and publicizing government policies. Inaugurated on April 30, 2017, Japan House São Paulo was the first to open its doors, followed by units in London and Los Angeles. Established as one of the main points of interest on the celebrated Avenida Paulista, JHSP highlights in its facade proposed by architect Kengo Kuma, the Japanese art of fitting using Hinoki wood.
Since 2017, the institution has promoted more than thirty exhibitions and about a thousand events in areas such as architecture, technology, gastronomy, fashion and art, for which it received more than two million visitors. The institution’s digital offer was boosted and diversified during the Covid-19 Pandemic, reaching more than seven million people in 2020. In the same year, it geographically expanded its activities to other Brazilian states and Latin American countries.
JHSP is certified by LEED in the Platinum category, the highest level of building sustainability; and by Bureau Veritas with the SafeGuard seal – certification of excellence in health security measures against the Covid-19 Pandemic.
Service:
Nissan Frontier exhibition “more Japanese” at Japan House São Paulo
Address: Avenida Paulista, 52
July 18th to 21st (Tuesday to Friday) – 10am to 6pm
July 22 (Saturday) – 9am to 7pm
July 23 (Sunday) – 9 am to 6 pm
1689710712
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