Stéphane Bonnois proudly holds a brick of milk in blue and 100% from Isère, surrounded by his cows in his barn in Villard-Saint-Christophe, a village on the Matheysin plateau, where the road winds through the snowy fields. Napoleon, linking Grenoble to Gap. “You will only find this brick in stores in Isère. The goal is to resell our milk to consumers who live a few kilometers from where it is produced, “explains the one who is also the president of the association. full milk eyesbringing together 23 operators from Matheysine and Trièves, two mountainous areas south of Dauphiné.
An activist purchase
Among them, Anaelle Jacquin, who takes on the role of treasurer: “We set up the collective at the end of 2020, and the first blue bricks have been on the shelves for 5 weeks. In the meantime, we got help from the department of Isère and the chamber of agriculture”. “We released a grant of 30,000 euros to launch full milk eyes “, Figure Fabien Mulyk, vice-president of the department in charge of agriculture. “Our policy is to promote agricultural products from our territory, under the brand Ishere. It’s a little more expensive but it’s a militant purchase, in tune with the times. »
The liter of semi-skimmed milk full milk eyes is thus sold for 1.20 euros, ie 20 cents more than an ordinary brick, which allows breeders to earn 5 cents more per litre. But it finds takers with consumers from Isère. “At the beginning, we were only present in about ten large and medium-sized stores. Now we have around thirty resellers, because the stores are demanding, ”rejoices Stéphane Bonnois, without however boasting. “We are still tiny. I don’t even know if we represent 1% of the milk produced in Isère. Our goal in any case is to reach one million liters within two years. »