Furnishings commerce: “The disaster just isn't that large”

60 million euros had been invested within the development of the 2 furnishings shops Mömax and XXXLutz on Linz’s Donaulände. A complete of 150 new jobs will likely be created. The Wels-based furnishings firm was ready to attract on a variety of purposes, mentioned firm spokesman Thomas Saliger on the Mömax opening ceremony on Wednesday. The brand new location has the “excellent dimension” with a gross sales space of 5,400 sq. meters.

It’s the twenty first department in Austria, and the department community has grown to 107 furnishings shops since 2002. At the moment we began with a totally new idea, mentioned Saliger. The thought of high quality furnishings at an inexpensive worth was a whole success. Along with the design, the value is essential for achievement, mentioned Saliger. Opponents, such because the bancrupt furnishings retailer Interio, had been just too costly.

Saliger believes that the financial challenges within the business have been overcome: “The disaster just isn’t as large as you assume.” In keeping with Statistics Austria, gross sales in furnishings, DIY provides and electrical items shops fell by 11.5 p.c in actual phrases final yr. Now the wage will increase would have an effect, mentioned Saliger. You’d enhance the finances for purchasing furnishings once more.

Additional growth deliberate

Along with Mömax, Möbelix additionally belongs to the XXX Lutz Group, the second largest furnishings retailer on the earth after Ikea. The choice to construct two furnishings shops subsequent to one another, like on Donaulände, provides prospects a larger selection, mentioned Saliger. As well as, the competitors can also be an inner incentive.

The funding within the Linz location subsequent to the Blau-Weiß Linz stadium can also be a dedication to stationary retail, mentioned Saliger. The web share within the furnishings enterprise is between ten and 15 p.c, in accordance with these within the business. The growth at Mömax is continuous this yr: a small department will likely be opened on Vienna’s Mariahilfer Straße within the fall – with solely a couple of third of the gross sales space of an everyday furnishings retailer.

Mömax is now additionally represented in Germany, Hungary, Slovenia, Croatia, Romania, Bulgaria and Switzerland. The furnishings retailer emerged from the takeover of a German competitor.