2023-06-23 15:03:47
A GAC MOTOR continues to expand its range of high-end vehicles in South America as the brand introduces the EMKOO, the newest SUV model, to the market.
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Positioned as a “pioneering technology SUV” with attractive design and the latest automotive technology, the model is expected to become a strong competitor in the subcompact SUV segment of the market.
GAC MOTOR introduced EMKOO for Bolivia and Panama this June. Other countries in the region, including Chile, will launch in the next two months.
A model for the future
Showcasing a futuristic appearance, the EMKOO adopts a V-shaped grille accentuated by its LED-powered light matrix modules, echoed by laser sword-shaped taillights and turbocharged exhaust at the rear. The model’s sleek lines are made possible by hidden door handles that pop out when activated, capturing a distinctive modern look that continues into the spacious interiors through rolling vents and ambient light.
Inside, EMKOO is packed with the latest technologies and connectivity features from GAC MOTOR, including a hands-free phone system accessible via a 10.1-inch touchscreen. Other highlights of this new SUV model include wireless phone charging, advanced driver assistance system features and world-leading engine thermal efficiency for a comfortable, safe and economical driving experience.
In preparation for the launch of the EMKOO in Panama, GAC MOTOR teamed up with artist Diego Fabrega, one of the country’s leading oil painters, to create a unique vinyl coating for the model’s “Mystery Tour” around the capital.
Throughout April and May, GAC MOTOR sent a bold message about the EMKOO to the streets of Panama City, capturing the public’s eye with the colorful graffiti print, teasing the local crowd for the next release of this bold and imposing model. SUV.
Extensive press coverage has been developing online in anticipation of EMKOO’s launch, including influencer previews and teaser campaign reposts on social media.
South America is an important region for GAC MOTOR’s brand building strategy. GAC MOTOR has consistently delivered high quality products that have achieved international acclaim in the region. In Panama, sales reached an industry record high in March, enabled by a strong brand reputation and an extensive product portfolio. With the launch of EMKOO, GAC MOTOR will continue to reinforce itself as a brand that offers premium quality and innovative design through mobility in South America.
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Contact:
GAC MOTOR International
Emma Ren
[email protected]
Source: BUSINESS WIRE
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