Generative AI Fuels Innovation, Cost Savings in the Partners Ecosystem

2023-06-10 11:00:00

In episode 88 of the Leadership Minute, Janet Schijns discusses how generative AI can help partners ecosystem companies innovate while saving money.

This episode is sponsored by “Selling to the New Executive Buying Committee” an Acceleration Economy Course designed to help vendors, partners, and buyers understand the shifting sands of how mid-market and enterprise CXOs are making purchase decisions to modernize technology.

Highlights

00:37 — Innovation is at the core of tech ecosystem companies; developing cutting-edge products and services often requires major investments in research, development, and resources. That’s why firms including Salesforce, Microsoft, and Adobe have long used an ecosystem approach to build more and provide more while saving funds. But this approach has become costly and time consuming as customers demand more customization.

01:03 — Generative AI, which can generate new content such as images, videos, text, and entire new designs, can even create new products.

02:04 — While traditional processes involve multiple iterations, manual work, and expensive prototyping, generative AI can streamline this process by generating and iterating through multiple options, saving time and money while facilitating innovation among multiple ecosystem players.

02:55 — Traditional testing and quality assurance methods involve extensive human
involvement and can be very time consuming and costly. Generative AI can automate many of the testing and quality assurance processes while analyzing vast amounts of data, identifying patterns, and predicting potential failures or areas for improvement.

03:37 — Customer support can be resource intensive, requiring a large team to handle customer inquiries across multiple channels. Generative AI can be used to develop intelligent discovery systems and chatbots that can understand and respond to customer inquiries with accuracy and efficiency.

04:22 — Generative AI represents a “remarkable” opportunity for technology ecosystem-driven companies to save money while driving innovation.