2023-06-15 09:19:56
Mumbai: BCCI invites applications for jersey sponsorship of Indian cricket team. The BCCI was looking for new sponsors when the contract of Byjus, who were the jersey sponsors of the Indian team, had expired. But this time BCCI has invited jersey sponsors with strict conditions like never before.
Liquor companies, betting firms, crypto currency, games with money (not applicable to fantasy games), tobacco companies, entities against public interest, pornography, athletic and sportswear jersey manufacturers cannot apply for BCCI’s jersey sponsorship. BCCI had selected Adidas as India’s kit sponsors last month. This is why sports jersey manufacturers have been excluded from jersey sponsorship.
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Jersey sponsorship tenders can be purchased by paying Rs 5 lakh. It is non-refundable. Last date for receipt of applications is 26th of this month. It is doubtful whether the BCCI will be able to find new jersey sponsors ahead of India’s tour of the West Indies next month. It is reported that after the West Indies tour, the Indian team will wear jerseys with the names of India’s new jersey sponsors.
BCCI has mentioned certain brands cannot bid for the lead Sponsor. [TOI]
– Alcohol Products
– Betting
– Cryptocurrency
– Real Money gaming (Except Fantasy Gaming)
– Tobacco
– One which is likely to offend Public morals
– Athleisure & Sportswear Manufacturer. pic.twitter.com/inBpekSXNF
— Johns. (@CricCrazyJohns)
The kit and jersey of the Indian team released by Adidas received a huge reception from the fans. The Indian team entered the World Test Championship final wearing Adidas’ new jersey. India lost by 209 runs to Australia in the final.
Last Updated Jun 15, 2023, 2:49 PM IST
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