The Korea Corporate Reputation Research Institute analyzed 45,909,874 brand big data measured from February 13, 2022 to March 13, 2022 for girl group brand reputation big data analysis, and analyzed the participation index, media index, and communication for girl group brands. The brand reputation index was measured with the index and community index. Compared to the 49,804,467 big data of girl group brands in February, it decreased by 7.82%.
The brand reputation index is an index created through brand big data analysis by finding out that consumers’ online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumer interest and traffic. Channel analysis of brand reputation monitor was also included.
As of March 2022, the top 30 girl group brand reputation rankings are Black Pink, Apink, Girls’ Generation, Twice, Red Velvet, Oh My Girl, Espa, Stay C, Mamamoo, Ive, Fromis Nine, Cosmic Girls, April, LOOΠΔ Girls Day, Kepler, Brave Girls, Signature, Rocket Punch, Momoland, EXID, Camilla, ITZY, DIA, Dreamcatcher, Labum, Race Code, f(x), Weekly, and CLC were in that order.
The Black Pink (Jisoo, Jenny, Rosé, Lisa) brand, which ranked first in the girl group brand reputation, was analyzed to have a brand reputation index of 4,152,893, with a participation index of 179,996, a media index of 833,715, a communication index of 999,040, a community index of 2,140,142. Compared with the brand reputation index of 4,913,943 in February, it decreased by 15.49%.
In second place, Apink (Chorong Park, Bomi Yoon, Eunji Jung, Naeun Son, Namjoo Kim, Hayoung Oh) brand was analyzed with a brand reputation index of 3,901,932 with a participation index of 389,912, a media index of 1,252,426, a communication index of 671,686, and a community index of 1,587,909. Compared with the brand reputation index of 2,574,748 in February, it increased by 51.55%.
In 3rd place, Girls’ Generation (Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, Seohyun) brand was analyzed to have a brand reputation index of 3,390,267 with a participation index of 94,860, a media index of 858,965, a communication index of 604,486, and a community index of 1,831,956. Compared with the brand reputation index of 2,518,095 in February, it increased by 34.64%.
In 4th place, TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Tzuyu) brand was analyzed with a brand reputation index of 3,320,552 with a participation index of 163,472, a media index of 942,937, a communication index of 451,645, a community index of 1,762,498. Compared with the brand reputation index of 2,580,292 in February, it increased by 28.69%.
In 5th place, the Red Velvet (Irene, Seulgi, Wendy, Joy, Yeri) brand was analyzed with a brand reputation index of 2,386,763 with a participation index of 99,960, a media index of 790,950, a communication index of 364,787, and a community index of 1,131,066. Compared to the brand reputation index of 2,644,680 in February, it fell 9.75%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of the girl group brand reputation analysis in March 2022, the Black Pink (Jisoo, Jenny, Rosé, Lisa) brand ranked first. If you look at the girl group brand category, Brand big data decreased by 7.82% compared to 49,804,467. If you look at the detailed analysis of girl group brand big data, brand consumption fell by 8.78%, brand issue rose by 6.03%, brand communication fell by 18.62%, and brand spread fell by 4.23%.” did.
He continued, “In the link analysis of the BLACKPINK (Jisoo, Jenny, Rosé, Lisa) brands, which ranked first in the girl group brand reputation in March 2022, ‘open, healed, selected’ came out highly, and in the keyword analysis, ‘overseas’ ‘Schedule, fashion, model’ came out high. In the analysis of the positive/negative ratio for the Black Pink brand, the positive ratio was 67.89%. According to the detailed analysis of the Black Pink brand, brand consumption fell by 4.85%, brand issue fell by 2.36%, and brand communication fell by 33.88 % decline, brand spread fell by 9.32%,” he analyzed brand big data.
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