2023-11-03 16:37:14
The research firm Canalys released today your data on the performance of the global tablet market no third quarter of 2023. According to the information, the sector recorded a sequential increase in 8%, although it still fell 7% year-on-year. In total, 33 million tablets were sold in the period — 2 million more than in the second quarter, it is worth noting.
To no one’s surprise, the Apple continues to lead the sector with a share of 38,3% of the market, although it has retreated significantly 12,8% compared to the same period last year. More specifically, 12.5 million iPads were sold in the third quarter.
Secondly, as usual, we have the Samsung common market share of 19% (-5,9%)having sold basically half of the Cupertino giant’s tablets: 6.2 million. The Chinese Lenovo came right behind, with a bunch of 8% of the sector (-4.1%)in addition to having delivered 2.6 million tablets not last period.
Only two companies record an increase in their market shares: the Chinese Huawei (+28,2%) e Xiaomi (+119,7%). The first ended the third quarter with 5,7% of the market and 1.8 million tablets sold, while the second closed with 4,9% of the sector and 1.6 million tablets handed out.
Second Himani Mukkaresearch manager at Canalys, stocks have stabilized after the back-to-school season, which has helped with the sequential increase in shipments:
This bodes well for the upcoming holiday season, in which continued discounts and new product launches are expected to propel the market back to year-over-year growth. There has been a shift in preferences towards premium devices with larger screens, influenced by evolving user needs around productivity and content consumption.
Mukka also explained that the main companies in the sector, such as Apple and Samsung, have already signaled a willingness to incorporate more artificial intelligence features into their products. This type of technology, according to him, will be essential for manufacturers to maintain a good competitive advantage.
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