Milan, Italy – In a landmark move for Italian football, Inter Milan has unveiled INTER 24/7, a free, ad-supported streaming television (FAST) channel entirely dedicated to the nerazzurri. This innovative initiative, a collaboration with digital innovation firm Globant and cloud broadcast leader Amagi, positions Inter as the first Serie A club to launch such a platform, signaling a significant shift in how European football clubs are engaging with their global fanbase.
A New Era of Fan access
Table of Contents
- 1. A New Era of Fan access
- 2. Technology and Partnership Drive Innovation
- 3. the Rise of FAST Channels in Sports
- 4. The Future of Sports Streaming
- 5. Frequently Asked Questions About INTER 24/7
- 6. What are the key technological components provided by Amagi that enable Inter Milan’s 24/7 content channel?
- 7. Globant and Amagi Transform Inter Milan’s Interaction with Innovative 24/7 Content Writing Channel
- 8. Powering Fan Engagement: A New Era for Inter Milan
- 9. the Technology Behind the Transformation: Amagi & Globant synergy
- 10. Content Pillars: What Fans Can Expect
- 11. Benefits of a 24/7 Content Channel for Inter Milan
- 12. Distribution Channels & Accessibility
- 13. The Future of Fan Engagement in Football
The launch of INTER 24/7 provides supporters with continuous, uninterrupted access to a wealth of Inter-related content. The channel’s programming will encompass a diverse range of options, including complete match replays, highlights from the current season, archival footage of classic encounters, exclusive training sessions, original magazine-style programs, and in-depth interviews.
Recognizing its international reach, Inter Milan will offer content in both Italian for domestic viewers and English for fans around the globe.This multilingual approach underscores the club’s commitment to connecting with its widening audience. The broader trend of sports teams embracing direct-to-consumer streaming reflects a growing desire to control content distribution and deepen relationships with fans.
Technology and Partnership Drive Innovation
The successful implementation of INTER 24/7 relies heavily on the technological expertise of Globant and Amagi. Their partnership ensures a robust and scalable digital infrastructure, delivering professional broadcast quality for a 24-hour service.This collaboration allows Inter Milan to bypass customary broadcasting limitations and offer a more flexible and engaging experience for its supporters.
According to Giorgio Ricci,Chief Revenue Officer at Inter Milan,”INTER 24/7 represents another step forward in the Club’s digital innovation strategy.With this new FAST channel, we want to bring the Nerazzurri experience even closer to our fans across the world, offering the chance to connect with it at any time.” He emphasized the club’s dedication to strengthening their connection with fans and celebrating their rich sporting heritage.
Giorgio tacchia, Head of Sport Media at Globant, added, “We are proud to stand alongside FC Internazionale milano as technology partners to envision such an innovative project. Through INTER 24/7, we leverage technology to bring sports even closer to people, wherever they are, offering solutions that can transform fans’ experience into an even stronger and more direct bond with the club.”
the Rise of FAST Channels in Sports
Inter Milan’s venture into the FAST channel arena follows a growing pattern among major European football clubs seeking to expand their digital footprint. This strategy allows clubs to generate new revenue streams through advertising and sponsorship opportunities while fostering stronger relationships with their fans. According to a recent report by Statista, the FAST channel market is projected to reach $12 billion in 2027, showcasing its impressive growth potential.
| Feature | INTER 24/7 |
|---|---|
| Content Type | Match Replays, Highlights, Archives, Training, Interviews |
| Language Options | Italian & English |
| Business Model | Free, Ad-Supported |
| Key Partners | Globant, Amagi |
Did you Know? The FAST channel market has experienced significant growth in recent years, driven by the increasing popularity of streaming services and the demand for niche content.
Pro Tip: To maximize reach, inter Milan may explore collaborations with smart TV manufacturers to pre-install the INTER 24/7 app directly on their devices.
The Future of Sports Streaming
The launch of INTER 24/7 is not merely a single club’s innovation; it’s a signpost indicating the direction of sports broadcasting. Traditional television viewership continues to decline, particularly among younger demographics. Clubs are recognizing the need to meet fans where they are-on streaming devices-and deliver customized,on-demand content.Expect to see more clubs across various sports leagues adopting similar FAST channel strategies in the coming years, creating a fragmented yet highly personalized media landscape.
Frequently Asked Questions About INTER 24/7
- What is a FAST channel? A FAST (Free ad-Supported Streaming Television) channel is a streaming television channel that is available to viewers for free, with content supported by advertising.
- How can I access INTER 24/7? Details on specific platforms and access methods will be announced by Inter Milan shortly.
- Will INTER 24/7 have live matches? The channel primarily focuses on replays, highlights, and archival content, not live game broadcasts.
- Is INTER 24/7 available outside of italy? Yes, the channel offers content in English for international fans.
- What role do Globant and Amagi play in INTER 24/7? Globant provides digital innovation expertise, while Amagi offers cloud broadcast solutions to power the channel.
what are your thoughts on inter Milan’s new streaming channel? Do you think more football clubs will follow suit and create their own FAST channels?
What are the key technological components provided by Amagi that enable Inter Milan’s 24/7 content channel?
Globant and Amagi Transform Inter Milan’s Interaction with Innovative 24/7 Content Writing Channel
Powering Fan Engagement: A New Era for Inter Milan
Inter Milan, one of the world’s most iconic football clubs, has significantly elevated its fan engagement strategy through a partnership with Globant and Amagi. This collaboration has resulted in the launch of a dedicated 24/7 content channel, offering supporters a constant stream of immersive experiences. This isn’t just about broadcasting matches; it’s a complete overhaul of how the club connects with its global fanbase,leveraging the power of digital media and innovative technology. The core of this conversion lies in a complex content delivery network and a data-driven approach to understanding fan preferences.
the Technology Behind the Transformation: Amagi & Globant synergy
The project hinges on the combined expertise of Globant,a digitally native company focused on innovation,and Amagi,a global leader in broadcast and connected TV technology.
* Amagi’s Contribution: Amagi’s cloud-based platform provides the infrastructure for a linear and on-demand streaming channel.This includes:
* ChannelPlay: Amagi’s playout automation solution, enabling seamless 24/7 broadcasting.
* THUNDERSTORM: A dynamic ad insertion (DAI) platform, allowing for targeted advertising opportunities.
* CONNECT: Amagi’s unified platform for managing and distributing content across various platforms.
* Globant’s Role: Globant brought its expertise in digital transformation, data analytics, and user experience (UX) design to the table. They focused on:
* Content Strategy: Defining the content pillars and programming schedule for the 24/7 channel.
* Data Integration: Connecting fan data from various sources to personalize content recommendations.
* Platform Integration: Ensuring seamless integration between Amagi’s platform and Inter Milan’s existing digital ecosystem.
This synergy allows Inter Milan to deliver a highly personalized and engaging viewing experience. The use of cloud technology is key, offering scalability and flexibility to adapt to changing fan demands.
Content Pillars: What Fans Can Expect
The 24/7 channel isn’t limited to match replays and highlights. Inter Milan,with the support of Globant and Amagi,has curated a diverse range of content designed to cater to different fan segments.Key content pillars include:
* Matchday Coverage: Pre-game analysis, live match streams (where rights allow), post-match reactions, and exclusive interviews.
* Behind-the-Scenes Access: Training sessions, player profiles, team travel, and glimpses into the daily lives of Inter Milan players and staff.
* Past Content: Classic matches, documentaries, and archival footage celebrating the club’s rich history.
* Youth Academy Focus: Showcasing the talent emerging from Inter Milan’s youth system.
* Interactive Shows: Fan Q&A sessions, polls, quizzes, and live chats with players and coaches.
* Original Series: Exclusive documentaries and series exploring the culture and values of inter Milan.
this diverse content strategy aims to keep fans engaged year-round, even during the off-season. The focus on original content is particularly important for building brand loyalty and attracting new fans.
Benefits of a 24/7 Content Channel for Inter Milan
The implementation of this 24/7 channel offers a multitude of benefits for Inter Milan:
* Increased Fan Engagement: Constant access to fresh,engaging content keeps fans connected to the club.
* New Revenue Streams: Opportunities for advertising, sponsorships, and subscription models. dynamic Ad Insertion (DAI) through Amagi’s THUNDERSTORM platform maximizes ad revenue.
* Global Reach: The channel can be distributed to fans worldwide through various platforms, including connected TVs, mobile devices, and web browsers.
* Data-Driven Insights: Analyzing viewer data provides valuable insights into fan preferences, allowing Inter Milan to refine its content strategy and personalize the viewing experience.
* Enhanced brand Loyalty: Providing exclusive content and behind-the-scenes access fosters a stronger connection between the club and its fans.
* Competitive Advantage: Positioning Inter Milan as a leader in digital fan engagement within the football industry.
Distribution Channels & Accessibility
The 24/7 channel is available across a variety of platforms, ensuring maximum accessibility for fans globally:
* Inter Milan’s Official Website: Integrated directly into the club’s website for easy access.
* Connected TV Apps: Available on popular platforms like Samsung TV Plus, LG Channels, and others.
* Mobile Apps: Accessible through Inter Milan’s official mobile app.
* Streaming Platforms: Potential for distribution through major streaming services in the future.
* Social Media Integration: Clips and highlights shared across Inter Milan’s social media channels to drive traffic to the 24/7 channel.
The Future of Fan Engagement in Football
Inter Milan’s partnership with Globant and Amagi represents a meaningful step forward in the evolution of fan engagement in football. The trend towards 24/7 content channels is likely to accelerate as clubs seek to deepen their connections
