Goodwood has secured a five-year partnership extension and expansion with Moët Hennessy UK, stretching their relationship into its 25th year. The agreement guarantees the presence of multiple luxury drink brands across the motorsport and horse racing fixtures, including the Qatar Goodwood Festival, the Festival of Speed, Goodwood Revival, and the Goodwood Members’ Meeting.
Fantasy & Market Impact
Quarter-Century Commercial Alignment
Under the renewed terms, the luxury goods brand retains core pouring rights across the annual calendar. Adam Waterworth, CEO of Goodwood, emphasized the shared operational ethos driving the collaboration forward.
“Our relationship with Moët Hennessy UK has been an important part of the Goodwood experience for 25 years and we are delighted to be extending the partnership,” Waterworth stated regarding the milestone extension.
Portfolio Expansion and Non-Alcoholic Integration
Goodwood has officially retained Veuve Clicquot as the official champagne of its motorsport and horse racing events. Furthermore, the brand will sponsor the Veuve Clicquot Molecomb Stakes during the flat-racing calendar.
Alongside the champagne fixtures, Whispering Angel remains locked in as the official rosé wine of Goodwood Racecourse, continuing its operational backing of the Whispering Angel Nursery Handicap. Crucially, the estate has expanded its portfolio by welcoming French Bloom as the official 0% sparkling wine. Waterworth noted that this addition caters directly to evolving hospitality demands across the grounds.
“While continuing to serve Veuve Clicquot and Whispering Angel, we are pleased to introduce French Bloom to our events for anyone looking for an alcohol-free option,” Waterworth explained, detailing the broader strategic shift. “Together, these exceptional brands will continue to enhance the hospitality offering across our motorsport events, racecourse and estate, ensuring our guests enjoy world-class experiences in every setting.”
Fixture Integration Across the Annual Calendar
The newly minted five-year contract spans the entirety of the estate’s major event footprint.
| Event Category | Featured Fixtures | Primary Brand Integration |
|---|---|---|
| Motorsport Flagships | Festival of Speed, Goodwood Revival, Members’ Meeting | Veuve Clicquot (Official Champagne), French Bloom (Official 0% Sparkling) |
| Equestrian Showcase | Qatar Goodwood Festival | Veuve Clicquot, Whispering Angel (Official Rosé) |
| Named Race Sponsorships | Molecomb Stakes, Nursery Handicap | Veuve Clicquot Molecomb Stakes, Whispering Angel Nursery Handicap |
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