Between 2021 and the beginning of 2022, Grupo Éxito acquired five stores in which the Valle del Cauca brand La 14 operated, which entered a liquidation process.
The points, located in areas of that department such as Tuluá, Jamundí, Cartago, Palmira and Valle del Lili, finally completed their conversion process and already operate under the Éxito Wow format.
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The last one was the Valle del Lili, whose restructuring was completed and opened its doors yesterday, becoming the 30th point with the Wow format.
According to the company, these warehouses together add up to 38,328 m² of built commercial area and the investment was close to $70,000 million.
Grupo Éxito highlighted that with these moves more than 910 jobs have been createdseveral of them corresponding to people who had been working with La 14.
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“These jobs are added to the more than 5,000 that Grupo Éxito has created in the region. Also, we have codified around 120 suppliers that were also from this chain before, many of them already market their products throughout the country, stated Carlos Mario Giraldo”, president of Grupo Éxito.