The SIR 2023 is the first International Rum Summit which will bring together all the players in the sector to discuss the impact of new innovations and the strong growth of the sector. A first edition organized in Guadeloupe, from May 3 to 5, 2023.
In New York, on March 8, 2022, as part of the French Caribbean Testing organized by Business France, ahead of VinexpoAmerica/Drinks America, which was held on March 9 and 10, 2022, it was officially announced that the first International Summit of the Rum, dedicated to the Rum sector.
An announcement made in front of an audience of guests under the aegis of Business France, coming from the world of international buyers, the specialized press, rum makers from Guadeloupe and Martinique
What are the prospects for rum on the world market for the next 10 years?
What are the latest innovations from cane production to the marketing of rum?
How to allow the reappropriation of the sector by the younger generations?
What are the degree courses dedicated to the rum sector?
So many questions that will constitute the main guidelines of the first edition of SIR 2023. It will bring together all the political and private representatives of the sector, in Le Gosier, Guadeloupe, from May 3 to 5, 2023.
Nearly 1,000 guests are expected, more than 20 producing countries and more than 30 expert speakers.
On the program: conference, workshops, debate…
Institutions, producers and distributors will be present…
According to the Planetoscope website, rum ranks 3rd in spirits consumption worldwide, tied with liqueurs but behind whiskey and brandy.
According to the Directorate General for Competition, Consumer Affairs and Fraud Prevention, rum represents 8.7% of the total consumption of spirit drinks nationwide.
50 million bottles are consumed each year in France, including 15 million in the overseas departments.