2024-01-04 13:30:04
A quantum cream from Guerlain at a very high price
Since the start of 2024, the Guerlain brand, owned by luxury giant LVMH, has offered a new product presented as follows: “ Amplify skin rejuvenation thanks to the quantum revolution. In the scientific world, the quantum revolution is a major breakthrough leading to new ultra-powerful and ultra-fast technologies. After 20 years of research, Guerlain created Orchidée Impériale Gold Nobile and reveals a new way of cosmetic rejuvenation for the skin, born from quantum science. Thanks to the concentrated powers of a prodigious orchid, the Gold Nobile orchid, Gold Quantum™ technology helps restore the quantum light of a young cell on the scale of the infinitely small to accelerate the visible rejuvenation of the skin. The rechargeable serum visibly amplifies 10 signs of youth and revives 6 light factors. Its ultra fine, fresh and light texture, composed of 95% ingredients of natural origin, melts on the skin to instantly enhance it. »
Obviously, the promise is big. And the price follows: count, all the same, 650 euros per 30 ml pump bottle, or 2,166 euros per liter. Fortunately, Guerlain offers to pay in “4 installments free of charge”, just to make the product a little more accessible. But it’s hardly the price that’s surprising: Guerlain is a luxury brand. A high price is therefore only normal. On the other hand, the fact that Guerlain uses the term “quantum” raises questions.
The 50ml refill costs “only” €553, or only €11 per milliliter. That’s still 100€ less than the pot which has the same capacity, a golden deal (chide)
it almost makes you want to order one for analysis with a spectrometer + electron microscope ???? pic.twitter.com/rjDPgTCxBZ— God From Silicon (@dexsilicium) January 3, 2024
G Milgram, Guerlain… and the Streisand effect (quantum?)
If this new luxury cream could have gone unnoticed, it was without counting on the French YouTuber G Milgram. The latter has already spoken extensively about quantum scams on networks in several videos. And, in fact, on January 3, 2024, he released a new video which talks about this quantum cream from Guerlain.
It didn’t take much for the Internet to panic. With his 163,000 subscribers, G Milgram created a mini-scandal at the expense of Guerlain. On the brand’s official website, dozens of mocking comments were posted, comments that Guerlain is working to delete as quickly as possible. Except that the Internet does not forget: the comments are reproduced on X (formerly Twitter). And on Reddit too, the comments are pouring in.
The comments on Guerlain quantum cream are my biggest laugh of the day ???????????????? pic.twitter.com/ZgBOCebWhq
— MattheurOfCats ~ Gortash pet (@MatthieuInSmwh) January 3, 2024
— MattheurOfCats ~ Gortash pet (@MatthieuInSmwh) January 3, 2024
— MattheurOfCats ~ Gortash pet (@MatthieuInSmwh) January 3, 2024
And, as always on the Internet, trying to hide something brings it back into the spotlight with more force. Guerlain’s desire to delete the comments created a Streisand effect, this effect which attracts people to be interested in something of which they were not aware because this thing tries to be hidden.
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