GXO Logistics, Inc. Has commenced a partnership with Hunkemöller, a leading European lingerie brand, taking over the logistics operations at Hunkemöller’s Almere facility on January 1, 2026. The agreement, announced today, sees GXO managing logistics for the Dutch market.
The partnership aims to leverage GXO’s expertise in contract logistics and, crucially, its expanding capabilities in warehouse automation, including robotics. Hunkemöller is turning to GXO to enhance its supply chain efficiency and responsiveness, according to statements released by both companies.
GXO, the largest pure-play contract logistics provider globally, will be responsible for managing Hunkemöller’s warehousing and distribution activities in the Netherlands. This includes receiving, storing, picking, packing, and shipping of goods. The move is part of Hunkemöller’s broader strategy to optimize its operations and meet evolving customer demands.
The collaboration expands GXO’s footprint in the European retail sector. Analysts at simplywall.st note the partnership strengthens GXO’s position in the business-to-business (B2B) logistics market. The integration of robotic systems within the Almere facility is expected to improve order fulfillment speed and accuracy.
Financial details of the partnership have not been disclosed. However, assessments of GXO Logistics following the announcement suggest investors are evaluating the potential impact of the automation and robotics expansion on the company’s valuation.
Neither Hunkemöller nor GXO have commented on potential expansion of the partnership to other European markets. The companies have not specified the types of robots being deployed at the Almere facility, nor the anticipated impact on staffing levels.
