Hangzhou launched its screen tourism promotional campaign on November 13 at the Yichuang Town in the Xihu District, connecting film and television locations directly with urban travel and consumer spending.
- The city released ten key screen tourism spots, including locations from The Legend of White Snake and Love Me, Love My Voice.
- Four curated travel routes combine historic sites, natural landscapes, and urban landmarks for visiting fans.
- Industry platforms hosted matching sessions to connect film crews with local venues, digital studios, and tourism operators.
The Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism compiled shooting locations from high-visibility productions, choosing sites based on their visual appeal, cultural depth, and transport access.
Each designated spot provides visitors with specific background details, episode references, and optimal camera angles. An additional twenty locations from titles such as Trending You, The Grand Canal, and Sniper Butterfly round out a total of thirty real-world spots mapped across the urban landscape.
To capture younger demographics interested in subcultures, the city also designated ten photography sites suited for cosplay and virtual tourism. These range from the martial arts ambiance of Yunxi Zhijing to the industrial aesthetic of the Grand Canal Hangzhou Steel Plant Park and the futuristic architecture of Linping Donglaige.
Officials introduced four themed travel itineraries designed to link production sites with local spending. The West Lake cinematic tour connects the Broken Bridge with the Qianwang Temple seen in The Great Peace and the Lingyin Feilai Feng area.
Other routes span tea plantations and river towns, guiding travelers from the Qunchuan Pavilion along the Fuchun River to the tea culture landscapes of Longwu Town. These itineraries will appear on online travel platforms bundled with transport, lodging, and attraction tickets.
Handheld paper maps detailing the thirty locations, photography spots, and shopping zones are accompanied by an interactive NFC digital stamp collection event running through late November.
| Themed Route | Featured Locations | Core Aesthetic |
|---|---|---|
| West Lake Cinematic Tour | Broken Bridge, Qianwang Temple, Lingyin Feilai Feng | Classic urban and historic sights |
| Mountain and Tea Scroll | Guanchuan Pavilion, Zhijiang Campus, Longwu Town | Natural landscapes and tea culture |
| Fuchun Mountain Fairy Tour | Shen’ao Ancient Village, Shouchang Ancient Town | Jianghu and rural scenery |
| Urban Literary Healing Trail | Liangzhu Yuniaoji, China Academy House, Jinshahu Grand Theater | Modern city walk and arts |
The launch event included sessions where production companies, streaming platforms, and local service providers negotiated collaboration agreements. Representatives from firms including Quantum Pan-Entertainment, NetEase Games, and Sina Zhejiang discussed digital IP integration and social media promotion.
The city promoted five local film and television bases alongside ten IP experience spaces to attract future productions. Facilities such as the Tonglu Fuchun River Film and Technology Demonstration Zone feature ten high-tech AI studios, while the Liangzhu Xinyun base supports metaverse virtual shooting.
“For a show, visit a city,” noted a representative from the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism, describing the initiative as a method to transform temporary screen viewership into lasting urban tourism consumption.
