Seoul, South Korea – Na Chae-beom, CEO of Hanwha Sonbo, has joined the Seoul Metropolitan Police Agency’s relay campaign to eradicate illegal gambling among youth, the insurance company announced on February 25, 2026. The initiative aims to raise public awareness about the dangers of online and mobile gambling platforms targeting young people and to prevent them from falling victim to fraudulent schemes.
The campaign, titled “Illegal cyber gambling targeting youth: an inescapable scam,” underscores the severity of the issue and the urgent need for collective action. Hanwha Sonbo’s participation reflects a growing commitment within the financial sector to protect vulnerable populations from the harms associated with illegal gambling, which is rapidly spreading through online and mobile channels. The rise in youth gambling is no longer considered simply a matter of individual misconduct, but a serious societal crisis, according to the company.
Na Chae-beom’s involvement follows a nomination from Lee Moo-hwa, CEO of Samsung Fire & Marine Insurance, and he has subsequently nominated Kim Joong-hyun, CEO of Meritz Fire & Marine Insurance, to continue the campaign’s momentum within the insurance industry. This chain of nominations is designed to foster widespread engagement and a unified response to the problem. Hanwha Sonbo’s commitment to social responsibility is evident in this proactive stance, aligning with its broader “coexistence management” philosophy.
“Illegal gambling among youth is a challenge that requires a response from society as a whole,” stated Na Chae-beom. “We will continue to dedicate our efforts to building a social safety net focused on prevention to protect future generations.”
The Growing Threat of Youth Gambling
The proliferation of smartphones has made it easier than ever for young people to access illegal gambling sites, exacerbating the problem. According to reports, the accessibility and anonymity offered by these platforms contribute to a growing number of youth becoming addicted to gambling. The Seoul Metropolitan Police Agency initiated the relay campaign to combat this trend and educate the public about the risks involved. The campaign aims to highlight that these platforms are designed to defraud users, particularly young and inexperienced individuals.
Hanwha Sonbo’s Broader Social Contribution Efforts
Hanwha Sonbo’s participation in the anti-gambling campaign is part of a larger pattern of social contribution activities focused on future generations. The company has previously been recognized for its initiatives supporting childbirth and women’s health, including the launch of expanded coverage for major illnesses during the postpartum period and the introduction of childbirth support benefits. These efforts earned Hanwha Sonbo recognition as an exemplary organization promoting mutual cooperation and benefit. The company’s dedication to social responsibility extends beyond financial services, demonstrating a commitment to improving the well-being of the community.
The company’s commitment to social responsibility is further demonstrated by the launch of the ‘Hanwha Signature Women’s Health Insurance 4’ product earlier this year, designed to address the specific health needs of women. Illyo Economy reports that these initiatives underscore Hanwha Sonbo’s dedication to creating a positive impact on society.
What’s Next in the Fight Against Youth Gambling
The ongoing relay campaign is expected to continue gaining momentum as more leaders from various sectors join the effort. The focus will remain on raising public awareness, educating young people about the dangers of illegal gambling, and strengthening preventative measures. Further collaboration between law enforcement, the financial industry, and educational institutions will be crucial in addressing this complex issue and protecting vulnerable youth. The success of the campaign will depend on sustained commitment and a coordinated approach to tackling the root causes of youth gambling.
What are your thoughts on the role of insurance companies in addressing social issues like youth gambling? Share your comments below and help spread awareness about this important campaign.
