Miyasako was in a good mood
“I’m turning around the customer’s seat. It’s going well!”
The answer to the direct hit of this magazine in a good mood isHiroyuki Miyasako(51).
Miyasako has been the owner since it opened on March 1st.YakinikuThe shop “Ushimiya Castle” is crowded with many influencers such as YouTubers and comedians every day. Celebrities who visited the store such as Egashira 2:50, Korekore, and Yuta Misaki were all praised.
Akihiro Nishino (41), who came out of the store, replied, “The tongue was the most delicious. The price was not as high as it sounds.” The only person who complained was Kojiro Ueda (48), a comedy duo Hi-Hi. It’s just “no pasta on the menu”.
“Originally it was scheduled to open in October 2021, but at a tasting event held as a YouTube project, Hikaru, a partner at YouTuber, criticized the quality and menu of meat and decided to withdraw from the business. Announcement. In response to this, the opening was postponed indefinitely. “(Entertainment reporter)
After that, Takafumi HorieshopFollowing the postponement, he complained that he should withdraw, and it became a commotion that involved the world.
“In the end, in the video released in November and early December, I asked Mr. Yoshihiko Homma, a restaurant consultant, for advice, and asked Mr. Daiki Honda, the president of the famous grilled meat restaurant” General “group in Toyama prefecture, to supervise the food. However, even after that, Mr. Miyasako declared that he would sell his watch collection due to “financial difficulties”, and there was no shortage of topics. I rowed to open the store “(same as above)
“Ushimiya Castle riot” that seems to have reached the big circle. However, it is a Ushimiya castle official who says in a cold voice, “This is a farce.”
“Actually, Mr. Honda of” Shogun “told Mr. Miyasako that” it is possible to open this year “as of October 2021 when Mr. Miyasako first asked for cooperation. Mr. Honda is a yakiniku restaurant manager. A professional who knows all about know-how. You can secure a meat supplier and develop a menu in a month.
However, in the video, Mr. Honma, a consultant, said that he was “licking the business” and for some reason Miyasako decided to postpone the opening of the store. It seems that Mr. Honda did not even consult in advance to decide the opening date on March 1st. “
Why was it postponed when it should have been able to open immediately?
“It’s what we call a” directing “in a variety show. It attracts attention by overcoming various troubles. The current success is probably due to the dramatic” big reversal “from the postponement of the opening of the store for half a year.”
However, it is harder to be swayed by trouble.
“The reason why Mr. Miyasako is in financial difficulty is because the people around him are spending money,” he said. Mr. Kazuto Wakabayashi, who has a 50% stake in the operating company of Ushimiyagi, appeared as a “black curtain”. It was difficult … “
Is the “directing” leading up to the opening of the business a fact? When I asked the operating company, he answered, “We have never intentionally postponed the opening in order to attract attention. We prepared until the opening on March 1st and finally opened it.”
Mr. Hiroshi Mikami, an IT journalist, will summarize.
“I don’t think the series of uproar that started from the tasting party was all a script. However, online distributors such as YouTuber exaggerate a little thing. The uproar of Ushimiya Castle also causes minor troubles. It’s probably the result of radical communication. “
In the future, it seems that other than meat will be “burning”.
(Weekly FLASH March 22, 2022 issue)