Qingdao, China (ots/PRNewswire) – Leading global home appliances and consumer electronics brand Hisense today released the results of a study into the viewing habits of UK TV owners as part of its quest to better understand and serve consumers in one of the company’s key international markets.
“The reason Hisense exists is to give people more opportunities to enjoy quality life, spend time with loved ones, and pursue common interests and passions. While these hobbies and priorities are shared by people around the world, at Hisense we recognize that a nuanced understanding of each country and its unique TV culture is a key requirement for international success. Gaining this understanding will enable us to more effectively and authentically mentor and communicate with on-site viewers.”
Catherine Fang, Executive Vice President of Hisense Guangzhou International, said: “Our technology is designed to provide the best possible listening and viewing experience. With its commitment to innovation and cutting-edge technology, Hisense will continue to provide consumers with opportunities to experience joyful moments, whether it be with loved ones or moments when they need personal comfort.”
The study focused on Britons’ attitudes towards popular TV series – and their theme music – and the impact these attitudes have on TV buying decisions. Half (49%) of respondents watch their favorite shows to unwind and a third (30%) do it as a way to be with family.
In this context, it is not surprising that so many British households are planning to upgrade their television sets (34%). Picture quality (73%), screen size (70%) and sound quality (58%) were the top priorities for consumers considering a purchase.
Television has been widely credited with playing an important role in British culture. Almost a third (29%) said it was a “national pastime,” and the same number of respondents said watching good TV shows makes them happier.
With the previously announced ULED X and U8 coming to the UK soon, Hisense hopes to offer even more high-quality products to further establish itself in the UK and internationally and bring the ultimate experience to consumers’ lives.
Hisense is a leading global brand of home appliances and consumer electronics. Hisense’s business includes multimedia products (focusing on smart TVs), home appliances, and intelligent IT information. recently, Hisense has grown rapidly and now operates in more than 160 countries.
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