In the first hours after the opening, there were a lot of people in the store, but not too much: less than on a regular weekend. Scattered across two floors of the store in the Gallery, shoppers called friends and told them about the opening. Word of mouth did not disappoint, an hour later the atmosphere became tense, and there were noticeably more people.
At the entrance to the trading floor, buyers are greeted with “novelties”. Judging by the colors and style, this is a spring or summer collection. H&M Group does not hide that opened stores to sell stock.
Cotton shirts, light dresses, jackets and wide jeans and pastel colors – everything says about the spring that has remained in February. Prices in general have not changed: jeans from the new collection cost 2,299 rubles, a cotton shirt is about 1,500 rubles, a ribbed cardigan costs 1,999 rubles.