Mr. Paradorn Rambutr HMD Global Business Development Manager (HMD) revealed that the global feature phone market continues to be in demand. Since the 90s, the feature phone market has grown exponentially. With sales of more than 100 million units per year in the world market. Now, more than three decades later, feature phones are still in demand across the era. It is expected that the market will have a demand of up to 157 million units in the next three years. Meanwhile, the Nokia brand is among the top brands in all continents around the world. Including the Thai market that still maintains the number one market share, more than half of the market. HMD has taken the simplicity of ’90s mobile phones with the strengths that transcend time to the present with a remake. Along with upgrading more modern functions Add more features to meet the needs of users. but also characterized by a unique design Both durability and battery power last a long time. with the quality of production from materials that are known for durability Confident with long-term use plus premium assembly work Meet the needs of today’s feature phone consumers According to a survey of feature phone users, 60% of consumers value long battery life and 30% focus on brand reliability and phone durability.
“Even after more than 30 years, with the charm and strength of a unique feature phone mobile phone and classic use Especially the Nokia brand that maintains outstanding materials, durability, long-lasting use. As a result, the global feature phone market And the Thai market is still in demand by the consumer group continuously. Therefore, to meet the market demand and increase the opportunity to access quality feature phones, HMD is aiming for feature phones to grow by 40% in the country, ready to penetrate the market, expanding more than 4,000 stores across Thailand this year. “
Mr. Parinya Phongsin Product Manager HMD Global said that over the past year, many of the legendary Nokia feature phones have been picked up to dust off feature upgrades. and new functions continuously to meet the needs of consumers such as the successful Nokia 3310 Nokia 2720 and Nokia 8110 Has received a good response in the world market. Latest feature phones, all 3 models are ready to be imported and distributed to awaken the 90s trend in the Thai market. In the second half of the year, HMD plans to penetrate the feature phone market, targeting more consumer groups. Both corporate businesses are looking for feature phones to replace landline phones, working people, seniors, and consumers who are fascinated by the classic design of the 90s, as well as the features of the Nokia brand at that time, starting with the first Nokia 8210 4G feature. The successor to the Nokia 8210, the legendary 1999 or 1999 model year, comes with a 2.8-inch QVGA screen, an improved display frame. Makes chatting and messaging easier. With a VGA resolution camera, qVGA video quality inside, powered by UniSoc T107 chipset and internal memory of 48MB + 128MB, supports MicroSD card up to 32GB, runs on S30 + OS, supports 4G LTE network and Bluetooth 5.0 with entertainment. Classic with features to listen to MP3 music and FM radio that can search for waves through the device without using headphones. And still the legendary snake game that big fans miss. It’s not installed with the machine. with the device to choose from in 2 colors, including dark blue and red, at a price of 2,290 baht
Continue with Nokia 5710 XpressAudio with TWS headphones attached to the device. Add a feature on the back cover that slides up and down Easy to pick up clear sound quality And can be charged automatically when not in use The Nokia Xpress Earbuds can be connected via Bluetooth 5.0 or used with smartphones and other devices, a 2.4-inch display (QVGA) and a 0.3MP rear camera. The internal qVGA video quality is powered by the Unisoc T107 chipset. It has 128MB of internal memory, which can be inserted with a MicroSD card for up to 32GB of storage, along with a durable 1450mAh battery. and can be replaced. In addition, the device also has a 3.5 mm headphone jack, with the device being sold in black and red at a price of 2,690 baht.
End with the Nokia 2660 Flip, the legendary retro-fashioned flip feature phone. Most of the specs come from the 8210 4G and 5710 XpressAudio. The main screen measures 2.8 inches QVGA with a 1.77-inch flip-top screen, along with a 0.3MP rear camera, qVGA video quality, durability, 1450mAh battery, energy efficiency, support for 32GB MicroSD. Interestingly, the unit has a large tactile tactile keypad, easy typing and M4/T4 HAC hearing aid function or Hearing Aid Compatibility. Suitable for users, especially the elderly or people with special listening needs. The machine has a color that is available in black for a price of 2,490 baht.
NOKIA, a feature phone 3 models that awaken the retro trend of the 90s, will be available in Thailand from September 1, 2022 onwards through Nokia dealers across the country and online channels as follows.
Nokia 8210 4G
Shopee: https://shopee.co.th/product/76502199/21232198870/
Lazada: https://www.lazada.co.th/products/i4084532355.html?spm=a1zawg.24863640.table_online_product.5.b0314edfzHuYwA
JD Central: https://www.jd.co.th/product/68385857.html
Nokia 5710XA
Shopee: https://shopee.co.th/product/76502199/21332197427/
Lazada: https://www.lazada.co.th/products/i4084459984.html?spm=a1zawg.24863640.table_online_product.3.b0314edfzHuYwA
JD Central: https://www.jd.co.th/product/68385727.html
and Nokia 2660 Flip
Shopee: https://shopee.co.th/product/76502199/19432196611/
Lazada: https://www.lazada.co.th/products/i4084581222.html?spm=a1zawg.24863640.table_online_product.1.b0314edfzHuYwA
JD Central: https://www.jd.co.th/product/68385716.html