2023-06-16 07:50:00
HOKA (HOKA) Thailand launches global brand campaign FLY HUMAN FLY The first great project of Thailand, PROJECTOR MAPPING in the commercial movie called “MURMURATION” Through the beautiful architecture of the 106-year-old building of Hua Lamphong Railway Station, which is both an important landmark and an icon of Bangkok.
Ms. Penpunnee Rittikarn, Marketing Manager of Hoka Thailand brand said “HOKA FLY HUMAN FLY 2.0 UNVEIL MAPPING has released a new brand campaign film titled “MURMURATION” through the 106-year-old building architecture of Hua Lamphong Railway Station Which a world-class sports brand like HOKA (HOKA) wants a Takeover Landmark of Bangkok and HOKA (HOKA) also launched this commercial in many important cities in more than 50 countries around the world, such as North America, including New York City; Europe includes Germany; England; France; or Sweden; Asia: People’s Republic of China and Japan; Southeast Asia and Oceania such as Bangkok; Malaysia; Korea; Singapore; Philippines; Vietnam; Hong Kong; India; Indonesia; and Taiwan etc.
In this campaign, Thailand has chosen an iconic launch location of the city, one of which is Hua Lamphong Railway Station. Which is symbolically linked to the HOKA brand, HOKA (HOKA) is a brand that wants to emphasize being the starting point for people’s journey Whether you love running, walking, adventure, or hiking, Hoka wants to encourage you to go out and have fun through experiences with people. It is considered an ICONIC place in the history of Thailand and one of the landmarks of Bangkok. It is like the beginning of a journey with Thai people to different regions for many centuries. It is like an important transportation hub that takes runners to major destinations throughout Thailand. And also as a symbol of the success of many people’s journeys. To reinforce the brand vision and celebrate the endless possibilities with HOKA (HOKA) Thailand, this Hua Lamphong Railway Station Therefore, it is one of the Bangkok Landmarks chosen to be one of the important campaign launches in the history of the world-class HOKA brand in Thailand this time.”
The launch of the HOKA FLY HUMAN FLY campaign advertisement marks the beginning of many HOKA activities in Thailand throughout the year. This will correspond with the release of new road and trail running shoes until the end of the year. Whether it’s the FLY family of speed shoes. For example, the new Mach X and Mach 5 shoes, or the Rocket X 2, the Glide family of shoes, comfortable running shoes such as Gaviota, Bondi 8, Rincon 3, Clifton 9, Arahi. Carl There will be new shoes coming out such as Stinson 7, Challenger 7, Mafate Speed 4, Tecton X 2, Speedgoat 5 or lifestyle lines like HOPARA, Anacapa, Kaha, Tor, Ora etc.
HOKA’s training activities and running community will begin with HOKA Run Club x PARK RUN from June 17 onwards. which expands the community of Hoka lovers to grow and become stronger where runners can enjoy being a part of the community share running experience Training with Elite Hoka Athletes and try on a variety of running shoes from the HOKA brand in 8 parks across Bangkok Whether it is Mega Park at Mega Bangna Shopping Center, Suan Luang Rama IX Park, Benjasiri Park, Benjakiti Forest Park, Chula 100 Years Park, Lumpini Park, or Rot Fai Park, etc.
Finally, with the launch of the latest HOKA Mach X speed running shoes. HOKA FLY HUMAN FLY Pop Up Activation in front of the waterfall, The EmQuartier shopping center on July 11-12, 2023 with exclusive activities. Various In addition, anyone who has participated in activities with the HOKA Run Club for 3 times will be eligible to participate in the HOKA FLY RUN BANGKOK activity, which is the first running event of HOKA Thailand. that brings people who want to enjoy running Let’s come together to share experiences and be a part of the Hoka community together.
By allowing 500 runners to join the HOKA FLY RUN BANGKOK activity on the morning of July 16, 2023 at Stadium One, a distance of about 5 kilometers with an application fee of 350 baht per person. It’s not a competition at all. You can follow more details at HOKA Thailand Facebook page and IG hoka_th
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