2023-07-14 13:33:44
SAG-AFTRA, the union representing 160,000 Hollywood actors, went on strike, but no one would have thought that this would be the response of the Hollywood studios to the revolt. According to the strikers, studios are preparing to use artificial intelligence-created replicas of actors in films (which bears an eerie resemblance to the latest episode of the British anthology series Black Mirror). The proposal, according to the Alliance of Motion Picture and Television Producers (AMPTP), “will be groundbreaking and will protect the digital likeness of actors.” But Duncan Crabtree-Ireland, SAG-AFTRA’s chief negotiator, was far from agreeing with the studios’ plan: “This ‘groundbreaking’ AI proposal, which arrived yesterday, would use actors’ digital likenesses in projects in perpetuity, without consent or compensation, in exchange for a daily salary.” . So, if they think this is a ‘groundbreaking’ offer, I suggest they think once more,” he stated. “If we don’t stand up for ourselves now, we’re all going to be in trouble, in danger,” added SAG-AFTRA President Fran Drescher. The main goal of the strike would be for the streaming giants to undertake a fair distribution of profits and the creation of better working conditions. They also asked Hollywood studios not to use artificial intelligence in movies to replace actors. The riot affects tens of thousands of performers, which means that most American film studios will be forced to shut down.
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