2023-09-29 15:28:28
Kochi: Honda Motorcycle and Scooter India (HMSI) will partner Indian Super League (ISL) team Mohun Bagan Super Giants (MBSG) as an associate sponsor. HMSI’s partnership agreement with one of India’s most popular football clubs, Mohun Bagan Supergiant, is for 11 months during 2023-24.
Aimed at enhancing the sporting experience of football lovers across the country, this collaboration will be a significant milestone for HMSI and MBSG. As part of the partnership, Honda will further promote its iconic brand Dio model. Honda introduced the new Dio 125 in 2023, creating more excitement among the youth.
As part of the collaboration, Honda Dio logo will be emblazoned on Mohun Bagan players’ jerseys throughout the ISL 2023-24 season. In addition to the jersey branding, HMSI’s branding will be displayed on hoardings around the ground and in the concourse area during matches.
Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle and Scooter India said, “This collaboration between HMSI and Mohun Bagan Supergiant is a testament to their commitment to provide exciting experiences to football enthusiasts and fans alike, and this partnership will add excitement and energy to the ISL 2023-24 season.”
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Colonel Vinod Bisht, Chief Executive Officer, RPSG Sports Pvt Ltd said, “We are proud to partner with Honda Motorcycle and Scooter India and as a club with a strong heritage, we share the same vision as Honda to inspire the youth by exciting the world of football.
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