Il Ninja Wrap Up was born to put together the power of information and Intelligence Ninja with the depth of Higher Education. In fact, it starts with a summary of the main Digital news of the month – among those selected every day by the editorial staff from the most authoritative international sources – and then comments on them with the best experts in the sector and makes them applicable in practice.
If you constantly strive to keep up with the news that impact your profession, but would you like to go beyond the surface level of the news and entrust yourself to those who know something from direct experience, the Ninja Wrap Up is the monthly appointment they need to join all the dots and learn how to apply new trends and features, tools and Digital best practices in your daily activities.
In fact, it starts with a summary of the main Digital news of the month, among those selected every day by the editorial staff from the most authoritative international sources, to then comment on them with the best experts in the sector and make them applicable in practice.
Ninja Wrap Up #3: themes and guests
The theme of this new appointment is: From Brand Tribe to Subscription: transforming a community into subscribers.
On Wednesday 12 April we will explain to you how to value relationships between individuals and convertire una community in membership thanks to tribal marketing.
bernard covathe inventor of Tribal Marketing, will hold a free Masterclass exclusively for the Ninja Tribe.
Cova is among the world’s leading marketing professors and one of the foremost experts on Brand Tribes. Today Professor of Sociology of Consumption and Marketing at the Kedge Business School in France and Visiting Professor at the Bocconi University of Milan, he has the merit of having applied for the first time the theory of the tribes of the sociologist Michel Maffesoli to marketing, devising the concept of community united around a brand.
The program and the guests
Participating is very simple: just register at this link to be among the first to learn more and experience the latest news from the digital world.