Von Christian Kirchner
The securities depot is the new checking account. An anchor product that can be used to attract, retain and activate customers. At least that’s what it says. But is it really that simple?
One thing is certain: the shareholder figures then don’t climb so steeply, as the industry had hoped for at the beginning of the trading boom. And certain target groups, especially young ones, are clearly leaning towards the new players, i.e. the neo-brokers and neo-banks. So do classic banks and savings banks still have a chance in the competition?
Answer: Yes! At least that’s what Robert Bölke from our premium partner Sopra Steria* says. His reasoning: In the securities business, there are plenty of opportunities to stand out from the competition. Roughly because…
- … many brokerage customers would pay more attention to the service than the price, but this aspect is largely ignored by most providers
- … the usual providers tempted their customers to be more active instead of making long-term investments and would thus prioritize short-term earnings over longer-term customer relationships
Today’s partner podcast – let’s go:
*Belongs to Sopra Steria to the “premium partners” of Finanz-szene.de. More about the partner model find out here.