Theaters put hits in prominent positions to promote them.
Citizens are buying tickets and choosing seats at the cinema.
Have you taken your family to the movies this Spring Festival? Professional data shows that in the 2022 Spring Festival “Provincial” box office TOP20 list, Anhui Province’s comprehensive box office ranks 7th; in the 2022 Spring Festival “City” box office TOP20 list, Hefei ranks 16th. It seems that Anhui people still love to go to the cinema to pass the free time during the Spring Festival holiday.
Prices for many movies have been reduced
On February 11, the reporter came to the Bona International Cinema in the Intime Department Store Center. Xiao Zheng, a staff member, told the reporter that with the resumption of work after the holiday, many movie ticket prices have been reduced to “normal prices”.
On the morning of February 13, the last weekend before the start of school, the IMAX store in Hefei Vanke Plaza of Wanda Studios had a good occupancy rate. The reservations for “Water Gate Bridge of Changjin Lake” and “Sniper” all exceeded 60%. The fare varies according to the opening time, and the fare for the general period is the same as usual.
On February 5th, the movie “Sniper” started the “first shot” of the new film price reduction during the Spring Festival. The movie “Sniper” announced that from February 7, the settlement price of all versions will be lowered to 35 yuan for category A and 30 yuan for category B (each drop of 5 yuan); the movie “Changjin Lake Water Gate Bridge” announced that it will start at 0:00 on February 11. , adjust the box office settlement standards of the film, digital 2D, China giant screen 2D 30 yuan per person per game; IMAX 2D 40 yuan per person per game; the movie “Miracle Stupid Child” will adjust the settlement standards from February 11 (inclusive). , 30 yuan per person per game for digital 2D; 40 yuan per person per game for IMAX 2D; 35 yuan per person per game for China Jumbo 2D.
Domestic big IP animation films are rejuvenated
In the Spring Festival of 2022, two cartoons were released – “Pleasant Goat and Big Big Wolf’s Basket Out of the Future” and “Bear Infested Return to Earth”, which are new works of the domestic classic IP “Pleasant Goat and Big Big Wolf” series and “Bear Infested” series.
Xiao Zheng told reporters that in general, these two films attracted a lot of adults to watch because of the more sci-fi elements in “Bear Infested: Return to Earth”, and their attendance and box office were relatively high.
“Maybe there is a little bear living in everyone’s body, who is wise but not stupid, greedy but not evil, eager to be a ‘hero’, eager to be recognized, eager to love and be loved.” Here, the reporter I met Zuo Ying, a 21-year-old loyal fan of the “Bears” series, who has been watching the “Bears” series for 4 consecutive years. “Another year of high-level and stable performance, with sci-fi elements as the shell, and the heroic dream of an ordinary adult from a child’s perspective.”
Hefei Spring Festival comprehensive box office ranked 16th in the country
Whether it’s about the epic heroic story “Changjin Lake’s Water Gate Bridge”, or the hilarious family comedy “This Killer Isn’t Too Calm”, or the sci-fi and innocence “Bears Return to Earth”, Good results were obtained during the Spring Festival. In terms of total box office, it achieved the second highest result in the Spring Festival box office in Chinese film history, of which “Water Gate Bridge of Changjin Lake” won the first place.
Among them, the box office of Spring Festival films in Anhui Province was 287 million yuan, accounting for 4.8% of the total box office of national films, ranking 7th in the country at the box office, up 1 place from the same period last year. During the festival, a total of 110,500 films were screened across the province, with a total of 5,348,700 moviegoers. Hefei City ranked 16th in the country with a comprehensive box office of 64.35 million.
The reporter learned from Wanda Studios Hefei Vanke Plaza IMAX store that “This Killer Is Not Too Calm” has become the second most popular film in the Spring Festival schedule and its attendance rate is a comedy family carnival. It started to rise on the third day of the new year. Following the popularity of the Winter Olympics, “Sniper” directed by Zhang Yimou also ushered in the second wave of movie viewing.
Pre-sale of various packages for Valentine’s Day
Following the Spring Festival, the Valentine’s Day is also coming. On February 14th, “Ten Years One Product Wen Ruyan”, “I Really Want to Love You in Your World”, “Don’t Forget I Love You”, “My Love” Eighteen Years of First Love” and “We in Beijing” will be released in major theaters.
Since February 11, Wanda Cinemas Hefei area has linked up with 20 stores in 7 cities to launch a Valentine’s Day exclusive cinema title event. In the film arrangement, combined with the homophony of time, on February 14th, the “I Love You” field at 13:14, the “I Love You” field at 15:20, the “I Still Love You” field at 19:20, and the “I Love You” field at 19:20 and “I Love You” at 20:13 were set up on February 14. I love you forever”.
According to Ms. Yang, the customer manager of Wanda Studios in Hefei, there are four service levels to choose from in this event, namely 520 yuan, 999 yuan, 1314 yuan and 2222 yuan packages. Different price packages have title time and movie tickets. , The number of publicity positions in the studio is different, and couples can choose according to their actual needs.
In addition, Ms. Yang also revealed that on February 14, many customers chose to watch movies in the studios, and conduct activities such as confessions or marriage proposals.
Reporter Yu Jiaojiao intern Fang Yuxuan / photo