MEXICO CITY.- A five months after the end of his six-year term, the figure of the president Andrés Manuel López Obrador remains in popular taste and proof of this is the recent sale of the “AMLiters”plastic containers with the caricatured figure of the President.
AMLiters can be filled with pulque, beer or some other drink and they began to become popular in a well-known bar in the Historic Center of Puebla.
Daniel Díaz, Marketing Director of the bar, explained that this idea of launching AMLliters had its origin in look for attractive figures to celebrate Boys’ and Girls’ Day, among them, figures of Hello Kittybut it has been the packaging with the figure of President López Obrador that has been most popular.
The design of AMLiters takes up the popular icaricatured image of President López Obrador where his teeth and his presidential band stand out.
“People find it tender and it becomes very funny and original to drink chela. I can’t imagine taking chela in a container with the figure of (Gustavo) Díaz Ordaz, but yes in that of López Obrador. We didn’t think it was going to be a success,” says the seller.
How much does an AMLitro sell for?
The price varies depending on the drink ordered, but on average They cost 95 pesoscustomers can take away the popular packaging, which is already sought after for collection.
“I love the concept that they have released a container with the figure of President López Obrador. The design is very cute and I even want to collect it,” he said. Marianaa Philosophy student at the Benemérita Universidad Autónoma de Puebla, who took advantage of the fact that the faculty is next to the bar to drink a pulque in an AMLitro.
The Marketing Director reports that the sale of AMLiters It will only be available until May.
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2024-05-03 16:37:40