2023-06-09 16:23:01
A survey conducted by Magic5, a company that develops solutions for integration with e-commerce, pointed out that e-commerce continues to rise. In 2021 alone, it was 139 billion dollars, with a forecast to reach 4.9 trillion in 2025. With this constant evolution and also with the advent of mobile technology, multichannel sales have become an essential strategy for the success of modern retail .
Multichannel is a strategy that involves the use of multiple sales channels simultaneously, such as physical stores, e-commerce, mobile applications, social networks and even voice assistants. This approach allows companies to reach a wider audience and offer a more assertive and personalized shopping experience.
driving sales
A survey carried out by the software development company, Open Text, shows that 73% of the 2 thousand Brazilians interviewed buy from brands that bet on personalization service, which proves that one of the main drivers behind the increase in multichannel sales is consumers’ preference for a fluid and personalized shopping experience.
One of the most common shopping journeys these days is being able to research a product online, visit a physical store to try it on, and then make the final purchase on a mobile app or website. Companies that can offer this range of channels have a significant competitive advantage.
Benefits of multichannel sales
Multichannel selling offers benefits for both companies and consumers. For companies, diversifying sales channels can reduce reliance on a single channel and help increase overall sales. This is because different channels can attract different types of customers and cater to individual preferences.
For consumers, multichannel sales are more diverse and flexible. They can choose the purchasing channel that best fits their needs and preferences at any given time. Additionally, the presence of multiple channels allows consumers to compare prices, read reviews and research additional information about a product before making a purchase.
How to implement
To implement the multichannel sales strategy, companies need to know their target audience as well as each characteristic of the communication channels that will be used in the strategy. In addition, it is necessary to invest in technology and tools that make the customer experience uncomplicated and personalized in the stages of the purchasing process.
O My Digital Catalog, a technology startup, created a platform that works as a virtual showcase for products. It offers a solution that can help many entrepreneurs to implement a multichannel sales strategy in their businesses, explains the startup’s Marketing Coordinator, Lorena Moraes.
“Instagram and WhatsApp are not only social networks, but also important sales channels for retailers, and being present in them reflects part of multichannel. Through the Meu Catálogo Digital platform, the shopkeeper can generate a link, obtain a specific sales channel and make the process simpler for those arriving through digital and online channels such as social networks”, explains Lorena.
As technology evolves, it is possible that multichannel sales will grow even more in the retail landscape. Companies that manage to adapt to this trend will have a better chance of achieving more results and meeting the constant changes in consumer behavior.
“Therefore, My Digital Catalog is a platform that uses technology to further optimize the communication channels of entrepreneurs”, concludes the coordinator.
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