Although many are used to washing the popular garments in each use, this custom would be ending the useful life of each garment.
It does not matter if you prefer to dress elegant, rocker, hippie or casual, chances are that every wardrobe in the world has at least one garment of denim, denim or jeans. However, many are unaware that the useful life of your jeans can be affected depending on how often you wash these types of clothes.
Denim, which is commonly used in pants and jackets, stands out for its long duration, although, despite the belief of many, this type of garment needs special care different from the rest of the wardrobe.
It may have happened to many: the dream pants little by little begin to lose their shape or even lose their original color. Faced with these problems, there is a common advice among experts: decrease how often you wash.
Despite the hygiene criticism, the advice even came from Chip Bergh, chairman and chief executive of the famous brand Levi Strauss & Co., known for its various jean garments. In conversation with Fortune magazine, the boss of the expert company ventured to say that denim clothes should never be washedat least not in a washing machine.
“The jeans I’m wearing are maybe a year old and they haven’t seen a washing machine yet,” Bergh said in the conversation, according to what was reported. Marie Claire magazine. “If you talk to real denim experts, they will advise you not to wash the jeans”he pointed.
That achievement, disgusting for many, ends up being, according to the medium, andl advice of different brands of premium denim garmentssince by avoiding washing, the fit, resistance and color of each piece are preserved.
“I know that sounds totally disgusting. But it can be done: you can clean a stain, you can air it out, but believe me, can be kept unwashed”he asserted.
The specialized fashion magazine advises that, in case you want to follow the advice, when a denim begins to smell bad, can be left in the freezer for 24 hoursas this would kill the germs that cause the bad smell.
Who follows this advice is the fashion designer Victoria Beckham, who in an interview with Elle He assured that he “rarely” washes denim garments.
“If the kids spill something on them, then I have to wash them off, obviously, but even then, I only do it with cold water. But I usually don’t wash them at all.”he assured then, also advising to hang the garments to maintain their shape.
What if I want to wash my jeans?
Although they have their advice to avoid bringing clothes closer to the washing machine, this is not an unbreakable law. According to the official Levis websitethe clothes They can be washed every 10 uses.
So, they advise turning the garment inside out to prevent it from losing its color and unfolding its extremities. Likewise, They recommend using cold water and letting them hang to dry.
Similarly, regarding stains, recommend using “a damp cloth or an old toothbrush with a mild soap to remove them.
On the other hand, the founder of the 3×1 brand, Scott Morrison, was also against the washing machine in a conversation with Bussines Insidernoting that “after three or six months carrying daily a pair of blue jeans, maybe they need some attention.”
So, Morrison advised let the garment soak, preferably in a tub, with cold soapy water, for 45 minutes. The garment can then be placed between two towels to remove excess moisture and hang them from the feet down.