Instagram Live is an untapped tool that can help you garner exponential growth. Instagram Live is a niche, where there is less competition but higher demand. Today we are going to give you a few tips to use the same to increase your Instagram profile’s growth. Instagram Live is a great way to show the people who you really are, behind all the content. So without further ado, let’s jump into the tips that will help you master this tool.
Choose engaging Instagram love topics
Before you decide to go Live on your profile, you should have this sorted out. Having a topic to discuss is essential on Instagram Live. The audience is volatile, which is why you need to have a good and interesting topic to talk about. This usually is given off in the first few minutes of Instagram Live. We can understand if you have difficulty thinking of something. This is why we have some pointers for the same. You can use these when you run out of topics of your own. Your Instagram Live can talk about a product launch or the launch of a series of content. You can also conduct an Instagram Live covering the topic of how to use a service or a product. Both of these come under sponsored posts, making them even more difficult to engage with. You can also host a Q&A with your audience. This would rather be a better option as people like being a part of someone else’s Live. Also since there is Live interaction with an influencer, people have the incentive to engage.
Practice and prepare
Even some of the best influencers in the scene miss this one out. Practicing and preparing the content before they publish it. Most people in the Instagram industry have a habit of doing things directly on stage. This removes the element of polished content and hence stops a lot of influencers to move forward. However, if you are looking o conduct an Instagram Live then make sure you have made sure these things are in place. Practicing entails a few things. These include a check of the background, audio checks, camera stability, and quality, and your lighting. If these things are in place your Instagram Live is already doing great. Also, if you make a script of what you’re about to say, then things will just be smoother. However, it is okay to forget a few pointers and add in the nuance. But for the most part, having it all out on paper helps. For example, if you’re conducting an interview on Instagram live, then you can get the questions ready beforehand.
Configure the setting to save your Instagram Live automatically
The next thing that we would urge you to do is tweak your settings a bit. This will help you record the entire Live sessions and post it either for your Instagram audience or create on another platform. If you’re conducting interviews, you can use these interviews as podcasts on Spotify. Also, if you’re just out there talking about something you’re an expert in, you can post the video on youtube. Now jump on the video settings that you need to tweak. Go to your story settings by clicking on the gear icon. It will pop up a list of settings for you to change. These include allowing sharing, saving your video, posting automatically to Facebook stories, and much more. You have to enable the second option, and you’re ready to go.
Pin your video title
Now that we have covered the preparation part of Instagram Live, let us look at what you need to do when you’re on Instagram Live. First things first, pin the title of the Instagram Live in the comments. Your audience will likely grow as Instagram Live progresses. This will help people who joined in later, understand the context. This is a common technique used by the influencer to not make the audience ask irrelevant questions that they’re tired of answering. Also, this helps the people with such interests find your Instagram Live. This also screens people who dont want to listen about the said topic, making your audience really great and cooperative.
Answer questions as often as possible
Answering questions that people are asking is a really great way to connect with your audience. Since your Instagram Live can be full of people, who turn out to be your audience, you need to show them that you’re worth their time. This is not very difficult to do. If you answer all the questions that come up, you are basically making everyone feel seen. And since everyone is getting validated for the questions they ask, they are encouraged to join further Live streams on your channel. If you’re looking to grow your Instagram profile, via Live stream, then this is probably the best tip we can give. The more engaging and interactive the Instagram Live is, the more viewers will be converted to the audience. Sometimes the questions will probably be too many for you to answer. In these times, you can group similar questions and answer them together. Another good tip that we can give you, is to use names. If you use the names of the people who ask the question, this makes them even more attentive and feel included. Overall, making them feel personal is great for engagement.
Conclusion
If you’re starting to conduct Instagram Lives on your profile, then these five tips will help you hedge your way ahead. These five actionable tips have been condensed after looking at a to of research. They have been simplified for everyone to understand, and hence are bound to work. There is ample evidence for the same. You can also use other platforms to promote your Instagram Lives, thus increasing participation. If you have never tried any of these tips, you’re missing out on a lot. These tips will help you grow an organic audience that likes your work. Till then, keep scrolling and spread the word!