hoyts To Launch First Screenx Auditorium In Australia
Moviegoers in Melbourne are in for a treat! Hoyts Cinemas, Australia’s leading cinema chain, is partnering with Cj 4Dplex to introduce the first Screenx auditorium in the country. Set to open in November 2025 at Hoyts’ flagship Melbourne Central cinema, this state-of-the-art theatre will offer a revolutionary 270-degree panoramic viewing experience.
Immersive Cinema Reaches Melbourne
The New Screenx auditorium will redefine how Australians experience movies. By extending the screen onto the side walls of the auditorium,Screenx technology creates a fully immersive environment,drawing audiences deeper into the on-screen action.
located in one of melbourne’s busiest shopping centers,the 11-screen complex at Melbourne Central is already a prime destination for cinema enthusiasts. With the addition of Screenx, the venue promises an unparalleled level of immersion, complete with Hoyts’ signature recliner seating for maximum comfort.
Statements From The Leaders
Don Savant, Chief Business Officer at Cj 4Dplex, expressed his enthusiasm for the collaboration, stating, “We are thrilled to collaborate with Hoyts Cinemas to introduce their very first Screenx auditoriums. Together, this partnership will allow us to bring our distinctive, high-end premium formats to audiences in Melbourne exclusively in theaters.”
Damian Keogh, ceo and President of Hoyts Group, added, “we’re excited to be the first to bring Screenx to melbourne. The introduction of Hoyts’ first Screenx experience at Melbourne Central reaffirms our commitment to pioneering innovative cinema experiences.”
What To Expect From The New Screenx Experience
The Melbourne Central Screenx auditorium will boast a 50-foot-wide screen with panoramic projections. Powered recliner seating will also be available, ensuring a comfortable and captivating cinematic journey.
The launch lineup includes highly anticipated blockbusters such as Warner Bros.’ Wicked: For Good, Walt Disney Studios’ Avatar: Fire & Ash, and Sony Pictures’ Anaconda. This guarantees a strong start for the new cinematic offering.
Expanding Premium Cinema Across Australia And New Zealand
Hoyts and Cj 4Dplex are committed to expanding premium cinematic experiences throughout Australia and new Zealand. As the region’s largest single-branded cinema chain, Hoyts operates 60 cinemas across multiple regions, ensuring wide accessibility to innovative viewing formats like Screenx.
| Feature | Description |
|---|---|
| Screenx Technology | 270-degree panoramic screen extending onto auditorium walls |
| Location | Hoyts Melbourne Central, Australia |
| Opening Date | November 2025 |
| key Titles | Wicked: For Good, Avatar: Fire & Ash, Anaconda |
The Evolution Of Cinema Technology
Cinema technology has continually evolved since the earliest nickelodeons. From the introduction of color and sound to the rise of Imax and 3D, the industry consistently seeks ways to enhance the movie-going experience. Screenx represents the next leap, offering a more immersive and visually stunning presentation.
Did You Know? The first commercial movie theater, the Electric Theater, opened in Los Angeles in 1902. Pro Tip: Look for theaters that offer combined technologies like Screenx and 4Dx for the ultimate immersive experience.
The Impact Of immersive Experiences
Immersive cinema technologies like Screenx not only enhance entertainment but also drive audience engagement. Studies show that immersive experiences can increase emotional responses and memory retention, making the movie more impactful. according to a Nielsen report, 71% of consumers prioritize experiences over material possessions, highlighting the growing demand for innovative entertainment options.
Frequently Asked Questions About Screenx
- What is Screenx?
- Screenx is a revolutionary cinema technology that expands the movie screen onto the side walls of the auditorium, creating a 270-degree panoramic viewing experience.
- Where will the first Screenx auditorium in Australia be located?
- The first Screenx auditorium in Australia will be at Hoyts’ flagship cinema in Melbourne Central.
- When will the Screenx auditorium open?
- The Screenx auditorium is scheduled to open in November 2025.
- Which movies will be shown in Screenx?
- The initial lineup includes blockbusters like Wicked: For Good, Avatar: Fire & Ash, and Anaconda.
- How does Screenx enhance the movie-going experience?
- Screenx enhances the experience by fully immersing audiences in the film, making them feel like they are part of the story.
- What seating options are available in the Screenx auditorium?
- The Screenx auditorium will feature Hoyts’ signature recliner seats, providing comfort alongside the cutting-edge visual format.
- Who is Cj 4Dplex?
- Cj 4Dplex is a leading cinema technology company that created Screenx, 4Dx, and Ultra 4Dx.
What movies are you most excited to see in screenx? Share your thoughts in the comments below!
