Lithuanian content creator and television personality Ieva Mackevičienė revealed her personal approach to financial management, diversified investments, and holiday budgeting in a recent interview.
- Mackevičienė said that thinking about financial futures and managing money is mandatory regardless of gender.
- The media personality invests small amounts across multiple asset classes rather than focusing on a single market.
- Her investment portfolio includes contemporary art collected alongside her husband, Rolandas Mackevičius.
“I think that whether you are a man or a woman, thinking about the future of your money and taking care of your money is mandatory,” Mackevičienė told Delfi. “Investing is one way to do it. How a person chooses to do it—whether it is stocks, art, handbags, real estate—we are all different and we all have different needs.”
The television personality explained that she avoids putting all her capital into one basket, noting that she invests in small portions across various avenues. Among these ventures, she and her husband direct funds toward contemporary art. The couple selects works by promising local creators not solely for aesthetic enjoyment, but with an eye toward long-term asset appreciation.
“We are interested in creators whose works have the potential to appreciate in the future,” Mackevičienė said to Delfi, highlighting that prominent Lithuanian artists grow in value annually. This strategy allows the couple to diversify their financial decisions while engaging with a sector outside traditional markets.
| Investment Category | Primary Focus | Strategy & Approach |
|---|---|---|
| Contemporary Art | Promising Lithuanian artists | Long-term appreciation and aesthetic value |
| Equities & Real Estate | General market options | Diversified fractional allocation |
| Personal Assets | Consumer goods and accessories | Selective purchasing based on life stage |
Discussing everyday financial habits, Mackevičienė said that her approach to saving fluctuates depending on her current life stage. “In reality, it very much depends on the life stage,” she told Delfi. “Sometimes I can go almost half a year buying nothing except essential things, and sometimes I can completely not deny myself anything.”
As the holiday season approaches, her spending shifts toward her large extended family. Organizing celebrations for numerous relatives requires preparing many gifts. “I have a very large circle of relatives that I need to take care of, to think about their Santa Claus,” Mackevičienė said to Delfi, emphasizing that the primary value lies in attention and bringing joy rather than high price tags.
Turning to her professional life as an influencer, Mackevičienė addressed the stability and income associated with content creation. She pointed out that earnings depend heavily on individual activity, engagement, and administrative capabilities rather than traditional seasonal spikes. “What you earn depends only on yourself,” she told Delfi, adding that modern content creation relies more on personal organization than holiday advertising rushes.
