▲ When searching for ‘Christmas cake’, only the SPC brand appeared. yunhap news
When searching for keywords related to Christmas on Naver Map, only SPC Group brands appeared. This error was repaired in 8 hours.
According to the information technology (IT) industry on the 17th, if you enter search terms such as ‘Christmas’ or ‘Christmas cake’ on Naver Map for about 8 hours from 10:00 am to 6:00 pm the previous day, only SPC brand Paris Baguette and Baskin Robbins stores appear. An error occurred.
Stores of these brands appear in search results, beating out other nearby stores, even if they are far from the searcher. Even when searching for a competing brand name along with a Christmas search term, only the SPC brand was displayed.
In the online community, the error was quickly shared with titles such as ‘Currently occurring SPC-related issues on Naver’. Netizens say, “Wow, it’s real, I searched for it myself”, “I searched for Christmas + our local name, and only the SPC brand came out”, “Is this an error?” He complained of inconvenience by posting comments such as
A Naver official said, “In the process of synonym processing for certain brands and Christmas-related keywords, the similarity between words was excessively high, so we corrected it.” The exact cause of the error was not identified.
Reporter Kim Min-ji