Every year, Black Friday at Amazon holds surprises that also arouse the curiosity of the general public. Discounts are wildly insolent. Moreover, the American merchant is not alone since he is accompanied by the excellent Cdiscount, Fnac or even Darty.
To help you find more about these 24 hours of madness, we have made a selection of the best Black Friday offers. This is valid at present on Friday. We will update it as often as possible to reflect market offers, but also shortages.
For a week, merchants took part in the famous Black Week. Now we are on the famous D-Day of Black Friday – which is the peak of the operation for players such as Amazon, Cdiscount or Fnac. If you want to make the best savings on trendy products, you will have to rush this Friday at the earliest on each of the major e-commerce platforms.
They are not shy and highlight the biggest brands. Since this Friday morning, Black Friday on Amazon highlights all the big products from Apple. The iPhone 13 and 14, the MacBook Air and Pro or the iPad must plummet in price as never before. This is the case for all benchmarks of every major vertical in the industry.
Urgency to take advantage of this Black Friday
Since last Friday, Black Friday Week has been held on Amazon and its counterparts. During these few days, there have already been plenty of products that have disappeared from circulation. This is the case, for example, with Microsoft’s tablets or the Pro version of the latest 2022 iPhones. Throughout the day, this situation is likely to occur with other references.
Rather than giving yourself time, we advise you to look at the few major e-commerce sites this morning. First, Black Friday on Amazon is obvious since it was he who brought the concept to France. A dedicated section allows you to see the flash sales as well as all the offers of the operation and available in common thread.
Amazon has set the standards for Black Friday and it sticks to it: only prestigious products from premium brands are highlighted. This is not a destocking operation like the sales, quite the contrary. All the products that are promoted would not need a discount to sell well to the general public. Especially in this period just before Christmas when the French necessarily buy online.
Precisely, this is also the whole point of Black Friday: it is held a stone’s throw from the Christmas holidays. Moreover, 43% of French people will take this opportunity to do their shopping for the end of year celebrations. They are even totally right since the discounts are much more attractive. If Amazon et al. can’t sell at a loss, they can cut their margin as much as possible to cut prices.
The French understood the interest of this special operation. Black Friday gives them access to premium products and that’s what they like. In the end, the fact that the discounts are only 10 to 30% on new products is not so crucial. The main thing is to have access to a worthy catalog with products that please at the end of the year.
Amazon bets on big brands
To build its success over time, Amazon has managed to collaborate with the biggest brands to reduce prices as much as possible. Black Friday thus allows customers to save money on Apple, Meta (Facebook), Garmin, Nintendo or Bose. These are brands that during the rest of the year never benefit from discounts on their range. So it’s now or never to make purchases at mini prices.
Because Black Friday is a good opportunity to make Christmas gifts, Amazon also offers flexibility in the return conditions. While it is limited during the year to 30 days for returns (while the legal minimum in France is 14 working days), it naturally extends this period for Black Friday. So you can return parcels until the end of January.
For those who bought Christmas gifts during Black Friday, it is therefore the possibility of returning them after the holidays if they have not rained. By offering such a time frame to make purchases, Amazon is putting itself in the easy pocket of customers. This is the second year that he has offered this and it is something that is very popular. Its first dolphin Cdiscount has also decided to introduce a similar process this year.
We haven’t really discussed it on this page, but there is a newcomer competing with Amazon on Black Friday: AliExpress. World leader in e-commerce with its parent company Alibaba, it has great ambitions across Europe. This unique operation is an opportunity for him to shine and show that he is also capable of pleasing people.
For this 2022 edition, everything is in place to make a successful operation with shock reductions for the greatest pleasure of customers. Black Friday should continue to grow this year despite a somewhat less clear economic context. Amazon, Cdiscount and Fnac hope to do well and they are doing everything this Friday to boost sales. If you are looking for a product, we advise you to type it in their search bar: it is most likely at a great price.
To discover Black Friday, it’s here: