2023-07-15 11:50:05
An analysis conducted by the Marketing Data Corporation revealedTower sensorA decline in the time spent by users on the “Threads” application of the “Meta” company, which indicates a decline in the momentum that accompanied its launch a few days ago.
The duration of the user’s activity on the application decreased from 20 minutes when it was launched on the fifth of July to only 10 minutes during the past few days, which is a decrease of fifty percent.
In addition, the app has seen a decrease in the number of daily active users. Last week, Meta reported 100 million subscriptions to Threads in just five days, but according to Sensor Tower data, the service has seen some slowdown in growth.
Daily active users fell about 20% on Tuesday and Wednesday this week.
Separate data also revealed similar decline patterns, with Threads recording a 25% drop in the number of daily active users between July 7 and last Monday, especially among Android phone users.Axios“.
Anthony Bartolacci, managing director of Sensor Tower, told CNN:CNBCThe launch of Threads “broke what was happening on the Internet so far,” noting the extraordinary momentum that accompanied its launch, which he had not seen for ten years at the head of the analysis institution to which he belongs, but he returned to say that the new data indicated a significant decline in user interaction. compared to the launch period.
He continued, stressing, “Despite the momentum that may accompany any application during the launch, the climb will remain arduous.”
But he reaffirmed that “it is likely that Meta support for the application and integration with Instagram will lead to a much higher turnout than other services,” but the application will need to offer added value more than just being Twitter without Elon Musk, “as he put it.
With more than two billion active users, Instagram provides the new service with a launching pad that was not available to other Twitter competitors such as “Blue Sky” or “Mastodon”, through to very conservative favorites such as “Truth Social”, “Parler”, “Gitter” and “Gap”. .
And “Threads” is the biggest challenge for Twitter and its owner, Mask, who has so far succeeded in repelling any potential competitor from similar applications and sites that have emerged, such as “Blue Sky” and “Mastodon”.
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