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The Valais is betting more and more on summer tourism. According to an image study carried out in 2021, visit intentions are even stronger in summer (69%) than in winter (53%), indicates Valais / Wallis Promotion. Figures that can be explained by “the accessibility of different activities such as cycling, mountain biking and hiking. In addition, tourists are often looking for freshness during this period, as we have seen in recent weeks, ”adds the organization.
