2023-07-20 03:17:00
According to AI Express, in the first half of 2023, the overall scale of my country’s online retail market will show a steady growth trend. According to data from the National Bureau of Statistics, the national online retail sales in the first half of the year were 7.16 trillion yuan, a year-on-year increase of 13.1%. Among them, the online retail sales of physical goods was 6.06 trillion yuan, a year-on-year increase of 10.8%, accounting for 26.6% of the total retail sales of social consumer goods. The monitoring of key e-commerce platforms by business big data shows that the national online retail market in the first half of the year mainly presents the following characteristics:
First, the sales of certain categories of goods grew rapidly. In the first half of the year, among the 18 categories of monitored commodities, the growth rate of 8 categories exceeded double digits. Among them, gold, silver, jewelry, and communication equipment increased by 33.5% and 23.3% respectively year-on-year.
Second, online service consumption has a good growth momentum. In the first half of the year, online catering sales increased by 27.9% year-on-year. Sales of online tourism products, attractions tickets, and online entertainment increased by 272.4% and 69.8% year-on-year respectively, 156.6 and 50.6 percentage points faster than the first quarter.
Third, online retail sales in various regions continued to improve. In the first half of the year, online retail sales in the central, eastern, western and northeastern regions increased by 16.1%, 13%, 11.5% and 9.1% year-on-year respectively, 4.8, 4.4, 4.6 and 5.4 percentage points faster than the first quarter.
Fourth, rural online retail sales maintained growth. In the first half of the year, the national rural online retail sales reached 1.12 trillion yuan, a year-on-year increase of 12.5%, 3.7 percentage points faster than the first quarter. Among them, the online retail sales of physical commodities in rural areas were 1.02 trillion yuan, a year-on-year increase of 11.3%. The national online retail sales of agricultural products were 0.27 trillion yuan, a year-on-year increase of 13.1%.
Fifth, the new formats and models of e-commerce show vitality. In the first half of the year, the cumulative live broadcast sales of key monitoring e-commerce platforms were 1.27 trillion yuan, the cumulative number of live broadcasts exceeded 110 million, the number of live broadcast products exceeded 70 million, and the number of active anchors exceeded 2.7 million. (CCTV News)
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