Inclusion and Diversity: Celebrating Pride Day with Brands that Stand with the LGBT+ Community

2023-06-01 22:31:52

According to a McKinsey study, companies that have a diverse and inclusive workforce are 35 percent more likely to outperform their competition.
Currently, more than 61 percent prefer to consume brands that show their support for the LGBT+ community.
Pride Day is celebrated on June 28, with the main objective of raising awareness about the fight for equality, as well as giving visibility to the people who belong to this community.

At Disney, an employee dressed up as a Fairy Godmother to welcome everyone into the Bippity Boppity Boutique, upsetting conservative families, so a user of TikTok defended nickreiterating that what he does in the Disney Boutique is something truly incredible.

quickly this clip she started receiving comments like: “Nick helped my daughter in her Princess Day experience at Bippity Boppity Boutique Disney, he is amazing and helpful”, “Nick we need you to see this”, “I would love for Nick to be the Fairy Godmother of my daughters”, among others.

@hollydoesdisney TikTok PLEASE do your thing! Nick if you find this tiktok, im coming to Disneyland the week of August 26th(ish) and im booking a reservation just so Willow can see you! Youre amazing and youre the light that needs to be in BBB!!! I really hope to see you there!#disneyland #disneycastmembers #castmember #disneylandcastmembers #castmemberlife #disneylandcalifornia ♬ original sound – Holly&Willow

In recent years, Disney movies have proven to be a vehicle for inclusionHowever, it is a subject that still has negative comments, as happened when it was announced that the actress Halle Bailey would be the one to play Ariel in the Little Mermaid movie, and that is that something that ignited the controversy was her color fur. Today, there is a constant struggle for respect for inclusion and a continuous effort to increase diversity, especially in view of the fact that inclusion must be a real exercise that any brand/company can put into practice.

And precisely on June 28, Pride Day will be celebrated, whose main objective is to raise awareness about the fight for equality, as well as give visibility to the people who belong to this community. And it is precisely in this month that brands dress in rainbows and launch special collections. In fact, today different brands show their support for this community, of course behind that marketing there were endless efforts to make brands inclusive, this type of product is known as Pride Marketing.