Innovation marketing (Dunod “Business fundamentals”, 2022)

2023-04-11 22:00:00
Page 0: Home Pages | Page 1 to 3: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Acknowledgments | Page 5 to 8: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Preface | Page 10: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Presentation | Page 11 to 38: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Chapter 1. The dilemmas of marketing innovation | Page 39 to 77: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Chapter 2. Consumers facing innovative products | Page 80: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Presentation | Page 81 to 137: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Chapter 3. The innovation process | Page 139 to 191: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Chapter 4. Developing the idea then the concept | Page 193 to 248: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Chapter 5. Developing an innovative offer | Page 250: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Presentation | Page 251 to 307: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Chapter 6. Forecasting sales of an innovative offer | Pages 309 to 358: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Chapter 7. Launching innovation on the market | Pages 359 to 390: Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot, Emmanuelle Le Nagard, Delphine Manceau and Sophie Morin-Delerm – Chapter 8. Competitive innovation strategies | Page 391 to 396: Index.
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