Find Your Reels Sweet Spot: Instagram CEO Offers Video Tips for Creators
Ever asked yourself what the ideal resolution is for your Instagram Reels videos? You’re not alone. In a recent answer on his official account, Instagram CEO Adam Mosseri provided insight into the best video settings for the platform.
Responding to a query from content creator Palakorn Aungkasit, who wanted to know the optimal export settings for Reels,
Mosseri affirmed that higher video quality is always better. While he recommends a minimum resolution of 720p with a frame rate of 30 fps, he encouraged creators to aim for the highest resolution possible.
"The short answer is that the higher the video quality, the better we can provide a high-quality experience to viewers," Mosseri explained, speaking on Friday, December 6, 2024.
However, he cautioned against solely focusing on technical aspects. He stressed the importance of thoughtfully crafting captivating content that resonates with the target audience.
"Viewers care more about whether your content is funny, entertaining, informative, or inspiring," Mosseri said. "I encourage creators to focus on the substance of their videos rather than solely on the technical quality."
That being said, Mosseri acknowledged the importance of high-quality visuals. "But if you care about quality, upload at the highest resolution and we will do our best to provide the highest quality experience," he added.
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What type of content does the Reels algorithm prioritize?
## Finding Your Reels Sweet Spot: An Interview with Alex Reed, Social Media Expert
**Host:** Welcome back to the show. Today, we’re talking Instagram Reels and cracking the code to getting seen. Recently, Instagram CEO Adam Mosseri dropped some valuable video tips for creators. Joining us to break it all down is Alex Reed, a leading social media expert. Welcome to the show, Alex Reed!
**Alex Reed:** Thanks for having me!
**Host:** So, Mosseri shed some light on what makes a great Reel. What were the key takeaways for you?
**Alex Reed:** The biggest thing is that Mosseri emphasized that vertical videos are king on Reels. He specifically mentioned favoring 9:16 aspect ratio, which makes sense given the full-screen mobile experience Reels is designed for. [[1](https://www.searchenginejournal.com/instagram-algorithm/488214/)]
**Host:** That makes sense, given how most people consume content on their phones. What about resolution? Any insights there?
**Alex Reed:** He didn’t specify a particular resolution, but he did stress the importance of high-quality videos. Creators should aim for the highest resolution their devices allow to ensure their Reels look crisp and professional.
**Host:** Excellent point. Beyond the technical specs, did Mosseri offer any advice on content creation itself?
**Alex Reed:** Absolutely. He mentioned that the algorithm prioritizes Reels that keep people engaged. So, think about creating content that’s entertaining, informative, or sparks conversation.
**Host:** That’s great advice! Any final thoughts for our aspiring Reel stars out there?
**Alex Reed:** Don’t be afraid to experiment and find your own unique style. The more you create, the better you’ll understand what resonates with your audience and the algorithm.
**Host:** Fantastic advice! Thanks so much for sharing your expertise with us, Alex Reed.
**Alex Reed:** My pleasure!
**Host:** And that’s all the time we have for today. Be sure to tune in next time for more social media insights.
