On the statistics side, the app will provide more visibility into the performance of Reels. “These metrics include reach, minutes viewed, and average view time, giving you an at-a-glance view of your fans’ favorite content and the time spent watching it.“, specifies Instagram.
Other new features include the arrival of stickers(similar to those already available in stories); l’option Sound Sync which allows automatic synchronization of music videos and songs; as well as the duration Reels that can now last up to 90 seconds.
“The reals are today our most dynamic format, and by far. They provide Creators with tools and features that will help them reach their full potential, with even more opportunities to increase their visibility and make a living from their passion.”, says Instagram in conclusion.
Time will tell if these efforts will be enough to dethrone TikTok.