Cacharel is starting the year in style by unveiling a new super feminine and girly juice, Yes I Am Bloom up. And who else than the American actress Skai Jackson to be the face of this new fragrance?
good news for scent addicts Cacharel, a new fragrance enters the mythical Yes I Am collectionlaunched in 2018. This new feminine juice is nicely called Yes I Am Bloom up (70€ for 50ml). A newcomer to the collection which now includes 6 different fragrances. And the lucky one who lends his image to this delicate perfume is the American actress Skai Jackson. The young woman of 20 follow in the footsteps of the divine Shay Mitchell, muse of Yes I’m Delicious juice and British singer Izzy Bizu, face of the first Yes I Am.
Who is Skai Jackson, the American actress who is making the buzz?
At 20, Skai Jackson already has a busy life. Actress, model, author, muse, YouTuber, activist, fashion designer… His hats are multiple. Many of you probably know her for her character from Zuri Ross in the teen series Jessie broadcast on Disney Channel. She is also known for her roles in movies Arthur, a billionaire love or Camp Kikiwaka. His rise to fame, Skai Jackson tells it in her book Reach for the Skai. And we’re still going to talk a lot about it, she has two feature films scheduled for 2023, including action movie Sheroes.
Cacharel unveils Skai Jackson as the face of its new fragrance
Today, thanks to its success, the star has millions of followers on social networks. An influence among the younger generations which allowed him to become the new face of Cacharel, “a waking dream for the young woman”proud to see this brand promoting diversity and the power of women. Her penchant for perfumes makes this collaboration even more iconic in her eyes!
Parfum Yes I Am Bloom up : Skai Jackson partage ses impressions
About the new opus in the Yes I Am collection and its ultra feminine and girly smell, Skai Jackson is dithyrambic:
I love the shape of the lipstick-shaped bottles, it’s so cute. As for the fruity smell, it is so pleasant. This fragrance is composed of different notes: floral, fruity, amber. A combination which works wonders.
What does he like about the world of perfume? ” It’s from smell good! I like that you can smell me from miles away. And this is the case with Yes I Am Bloom up! When I use it in the evening after my shower, the next day, I still have its smell on my skin.” The campaign carried out with an inspiring face perfectly honors this new fragrance who should keep all his promises!
The perfume (€70 for 50ml) is available from Monday January 16 exclusively at Nocibe, then in all partner outlets from January 30.