“At Coop and Migros you kneel in negotiations”
Erland Brügger on the rough manners in business with the major distributors, political sugar and the effects of higher energy prices.
Erland Brügger pays attention to a low sugar content when introducing new drinks: The Rivella CEO in the warehouse in Rothrist AG.
Photo: Stefano Schroeter
The bottling plants in Rothrist AG’s industrial area are running at full speed – with some delay. A technical problem shut it down temporarily this morning. PET bottles with the sugar-free Rivella blue are now whizzing down the conveyor belts. Everything runs fully automatically. Manual work is rarely required in the production of the soft drink manufacturer.
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