2023-08-15 13:53:57
A Display Supply Chain Consultants (DSCC) released yesterday some data on the performance of the smartphone market with OLED screens in the second quarter of 2023. According to the firm, the sector managed to grow 4% year-on-year comparison and 1% compared to the last quarter.
A Appleof course, continues to lead sales virtually unabated, although it has seen its market share drop from 39% in the first quarter of the year to 31% in the latter — largely thanks to the slowdown in iPhones 14 Pro e 14 Pro Max. In fact, as you can see in the table below, four of the five most successful OLED devices of the last three months were iPhones:
The big surprise was due to the iPhone 14 It’s from iPhone 13which occupied the first and second places on the list of best-selling handsets in the second quarter, with slices of 15,3% e 11,1%, respectively. The iPhones 14 Pro Max and 14 Pro — the absolute leaders until then — appeared only in third and fourth place, with 10,7% e 9,2%respectively.
This good performance of the iPhone 14 and this retreat of the Pro line have a very obvious explanation: the proximity of the launch of the “iPhone 15” line, expected for next month. As users “hardcore” From the Apple smartphone they wait for the arrival of the new Pro models, people less fond of technology end up opting for the more affordable iPhone 14 — enough for the vast majority of people.
The Cupertino giant, it is worth noting, was not the only manufacturer that saw its market share shrink, even slightly. your rival Samsungfor example, had its market share reduced from 26% in the first quarter of 2023 to 23% in the second (-9%). O Galaxy S23 Ultraby the way, was the only Android device to appear on the DSCC list, with a slice of 5.2% — enough to secure fifth place.
The same can’t be said for some other Asian brands, however. A Honorfor example, saw its share go from 3% at the beginning of the year to 6% in the second quarter, while Vivo was 4% for 5% it’s at Xiaomifrom 6.7% for 7,4%.
iPhones 14 Pro e 14 Pro Max
iPhones 14 e 14 Plus
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