2023-07-13 23:13:29
What will be the limit? Apple has plans to increase the price of the most exclusive smartphone in its upcoming series. We are referring to the iPhone 15 Pro Max, the cost of production of which will result in an increase of approximately 200 compared to its predecessor. Many question whether it is worth investing so much in a smartphone, since this will be the most expensive iPhone in the history of the American company.
Haitong International Securities technology analyst Jeff Pu did not specify what the starting price of the iPhone 15 Pro Max would be, but he estimated that the increase is considerable compared to the $1,099 that the iPhone 14 Pro Max cost.
“Pu won’t name a price, but increases of up to $200 have been rumored for iPhone 15 Pro models for some time,” Gordon Kelly notes in Forbes magazine.
With the new data filtered by Pu. The prices of the variations of the iPhone 15 Pro Max would be the following:
iPhone 15 Pro Max (128 GB): US$1.299iPhone 15 Pro Max (256 GB): US$1.399iPhone 15 Pro Max (512 GB): US$1.599iPhone 15 Pro Max (1 TB): US$1.799
The reason for the most expensive iPhone
According to Kelly, “both iPhone 15 Pro models are likely to see increases as Apple continues its broader product strategy of widening the gap between its Pro and non-Pro devices.” That is, to capture more money within the range of premium phones.
“Its move to a leaked titanium chassis will be a factor, while the iPhone 15 Pro Max will exclusively feature a new periscopic optical zoom lens, a highly anticipated feature that is too thick to fit inside the smaller Pro,” he added.
Regarding the technical characteristics that will highlight the most exclusive version of the iPhone, Kell specifies that “there will be bigger updates for the iPhone 15 Pro and Pro Max with the titanium chassis, super-thin bezels, improved UWB, a 3nm A17 chipset generation and a customizable solid-state action button that replaces the mute switch. All iPhone 15 models will also adopt USB-C.”
The launch of the iPhone 15 series is scheduled for September 2023.
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