2023-08-09 11:28:58
In 2020, with the escalation of the COVID-19 pandemic, the Apple adopted an entirely online format for its special events, so performances were entirely pre-recorded and streamed to the audience. This was made more flexible over time and, nowadays, the company invites the public to its campus in special events.
One detail that has not changed, however, was the preference for pre-recorded presentation videos, which are transmitted in real time both to those present at Apple Park and to those who are following the event online.
Now the journalist Mark Gurmanyes Bloombergsaid that the company will maintain this format in the presentation event of the “iPhones 15” and the new ones Apple Watches.
Not that there was any doubt, but Sept 12 event is being prepared as an in-person launch. So recorded video + people watching at the Apple campus + hands on afterwards. Same as the iPhone 14. Here’s what to expect https://t.co/ljf0DW95zj
— Mark Gurman (@markgurman) August 9, 2023
Not that there was any doubt, but the September 12th event is being prepared as an in-person launch. So recorded video + people watching on Apple campus + hands on after. Same as iPhone 14. Here’s what to expect bloomberg.com/news/newslette…
Therefore, the audience will follow the pre-recorded presentation videos of the new devices and will have a moment to check them out in person after the event. Usually in these cases, company executives, such as the CEOChief executive officeror executive director.”>1 Tim Cookmake brief appearances during the keynote.
After raising some doubts about the date of the presentation, Gurman indicated that the event could take place even on September 12th (Tuesday), but pointed out that “things can still change theoretically”. It is worth noting that there are also expectations that it will take place on September 13 (Wednesday).
Even if the new hybrid format has worked well, will we ever see Apple presenting its new devices in person again?
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#iPhones #event #audience #prerecorded